Bahrain Bay's ( Marketing )

Topics: United Arab Emirates, Saudi Arabia, Cooperation Council for the Arab States of the Gulf Pages: 2 (590 words) Published: March 24, 2011
1.What are Bahrain Bay’s four foundational philosophies, and how might they be used as marketing tools ?

As a commitment to establishing and maintaining a new urban standard, Bahrain Bay has created four foundations that define our philosophy. Focusing on Scale and Aesthetics, Social Equity, Community Fabric and Tomorrow’s Environment, helps to ensure that Bahrain Bay becomes a holistic, sustainable place for generations to come. As the development becomes realised and further evolves, these foundations will guide us to achieve the high standards and attention to detail Bahrain Bay has set for itself.

Bahrain Bay recognises the importance of sharing and protecting our environment. We are committed to helping develop a commercially sound and ecologically viable approach to development. With respect towards nature, we seek to create intimacy among our site, the environment and its residents and visitors. By re-establishing the natural landscape, implementing ecologically sound buildings and design, requiring conscientious construction methods and establishing pride in the community, we aim to respect and nurture the development and the world around us. In ratifying this foundation principle, Bahrain Bay understands that best practice requires us to consider future generations and learn from our past.

2. What is the MIPIM, and why was it important for Bahrain Bay to target is potential cutomers, investors, developers, and retailers ?

MIPIM is a trade show that its organisers describe as a "market for international property trade". It takes place annually in Cannes, France in March. Where the marketing teams for the project were attending the exhibition and Seeking additional investors and developers. In March 2008, Bob Vincent, the chief executive of Bahrain Bay, said “This news confirms that International and regional developers and investors are committed to our vision of creating a new waterfront community for the...
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