baharain bay

1. What are Bahrain Bay’s four foundational philosophies, and how might they be used as marketing tools? Bahrain Bay used the philosophy of product concept, selling concept, marketing concept, and societal marketing concept. The product concept was achieved when the company decided to provide a better access to network, communication, entertainment, security and building management system through technological advancement; wherein these can contribute to the efficiency of the business operations. In this way, the modern setting of the place added to the product concept that strongly attracted the businesses and possible investors. Also, the selling concept was used that aimed to put up a market of commercial, residential and retail units to domestics and international companies. The company also sold some part of its land to some hotel developers. Moreover, the marketing concept was also an advantage by studying the demography of the island. This contributed to the cultural identity of the company by making the architectural design in line with the norms of the people, which made it a unique plan. In this way, the unique identity created its own standards in the marketplace. In addition, the societal marketing concept was also used by sponsoring and donating to the football club in the area. This created a long-term relationship with the people in the community and at the same time a good image for the investors.
2. What would you see as being Bahrain Bay’s mission?
Bahrain Bays mission would be being committed in developing a self-governing and self-sustaining community, supporting an exceptionally quality of life for residents, businesses and visitors.
3. What is the MIPIM, and why was it important for Bahrain Bay to target its potential customers, investors, developers, and retailers?
Every year, a global property exhibition is held in Cannes, France by MIPIM. Being the world's biggest property market, MIPIM gives prominent players in the business a