Satisfactory Essays
Topics: Marketing
Journal of Business-to-Business Marketing, 16:62–88, 2009
Copyright © Taylor & Francis Group, LLC
ISSN: 1051-712X print/1547-0628 online
DOI: 10.1080/10517120802484338

WBBM of Business-to-Business Marketing, Vol. 16, No. 1, January 2009: pp. 1–34


Journal of Business-to-Business Marketing
Part I:
Subject Listing
Fifteen Year Indices: 1993–2008

The Journal of Business-to-Business Marketing (JBBM), an important thematic journal within the field of marketing, serves as a vital venue for both academicians and practitioners interested in business-to-business marketing phenomena. Articles cover a broad spectrum of topics related to business marketing management. A subject-based listing classifies these articles into sixteen categories according to their key research issues. Those categories are: Advertising and Communication, Brand Management, Buyer-Seller
Dyad and Relationships, Channels, Customer Relationships, Education, International Issues, Literature Reviews, Methodology, Networks and Strategic Alliances, Organizational Buying Behavior,
Pricing and Value, Product Development, Segmentation, Selling and Salesforce Management, and Technology. After the subject listing, titles and abstracts of all articles appearing in the first fifteen volumes of JBBM are listed in volume/issue order. We hope that this index will provide a useful tool for academicians and practitioners who are interested in business-to-business marketing research KEYWORDS business marketing, business-to-business marketing, industrial marketing, business education

Part I and Part II were updated by Sharon Purchase, UWA Business School, University of
Western Australia, Australia.

Fifteen Year Indices: 1993–2008


Advertising and Communication
Brand Management
Buyer–Seller Dyad and Relationships
Customer Relationships
International Issues

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