Principle of Management
Bad Boy Entertainment / CEO Sean Diddy Comb
The CEO and entrepreneur Sean P. Diddy was born on November 4, 1969, in Harlem to Melvin and Janice Combs. In 1971, Sean was hired to model for a Baskin-Robbins print ad at age two, in 1973, they murder his father when he was just two years old and due to his father tragic death, his mother Janice was forced to move Sean to Mount Vernon, New York. “Combs proved a sharp businessman even in his early years, coming up with ways to make a profit off of the paper delivery business by taking over an older boy's easy apartment building route and offering him a percentage of profits. His keen business sense and unrelenting drive led him to make the most of his friendship with Mount Vernon hip-hop celebrity Heavy D”. (Hammp) Sean attended Howard University in Washington, D.C, but his life took a dramatic turn when he took an internship at Uptown Entertainment, where he met the man who would become his mentor, industry leader Andre Harrell (former President of Bad Boy Entertainment). Shuttling back and forth from Washington D.C. to New York City, Combs' energy and commitment earned him the leap from intern at Uptown to Director of A&R at the age of 19. Sean’s business career started shortly after his director of A&R position in 1991, when he engineered the careers of Uptown artists Jodeci and Mary J. Blige, producing their music and influencing their image by tapping into the style and flare of urban youth. This combination introduce in the new musical genre of hip-hop soul. Harrell began giving the eager Combs more responsibilities and artistic freedom. In 1989, Combs was the youngest executive in the industry, named vice president of A&R for Uptown. Harrell's faith in the young man would pay off, as Combs' work in shaping the image and sound of artists including Jodeci and Mary J. Blige would move millions of units and jumpstart major careers. Internal power struggles led to Combs...
Cited: Robert La Franco. (1999, March). I ain 't foolin ' around--I 'm building assets. Forbes, 163(6), 180-182+. Retrieved December 9, 2009, from Business Module.
"Diddy."”Contemporary Musicians, Volume 61”. Gale Group, 2007.
Reproduced in Biography Resource Center. Farmington Hills, Mich.: Gale, 2009. http://galenet.galegroup.com.ezproxy.library.berkeley.org/servlet/BioRC
Hampp, A.. (2007, October). IT 'S ALL ABOUT THE BENJAMINS (AND ROI). Advertising Age, 78(43), 14. Retrieved December 9, 2009, from Business Module.
White Plains Public Library
Webster’s Online Dictionary
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