Background of Mcdonalds
McDonalds
2012
Kanika Markland McDonalds SIC # 5812
NYSE: MCD
Revenue 2011: $27,006M
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. Their restaurants are operated by either a franchisee, an affiliate, or the corporation itself. The corporation's revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald's revenues grew 27 percent over the three years ending in 2007 to $22.8 billion, and 9 percent growth in operating income to $3.9 billion. They primarily sells hamburgers, cheeseburgers, chicken, French fries, breakfast items, soft drinks, shakes and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, wraps, smoothies and fruit.
McDonald’s makes a lot of people for many different reasons. They have issues that range from nutrition, advertising, employment, environment, animals, free speech, expansion and capitalism. Nutritionists, for example, argue that the type of high fat, low fiber diet promoted by McDonald's is linked to serious diseases such as cancer, heart disease, obesity and diabetes. The sort of diseases that is now responsible for nearly three-quarters of premature deaths in the western world. Conservationists have often focused on McDonald's as an industry leader promoting business practices detrimental to the environment. And yet the company spends a fortune promoting itself as environmentally
2012
Kanika Markland McDonalds SIC # 5812
NYSE: MCD
Revenue 2011: $27,006M
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. Their restaurants are operated by either a franchisee, an affiliate, or the corporation itself. The corporation's revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald's revenues grew 27 percent over the three years ending in 2007 to $22.8 billion, and 9 percent growth in operating income to $3.9 billion. They primarily sells hamburgers, cheeseburgers, chicken, French fries, breakfast items, soft drinks, shakes and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, wraps, smoothies and fruit.
McDonald’s makes a lot of people for many different reasons. They have issues that range from nutrition, advertising, employment, environment, animals, free speech, expansion and capitalism. Nutritionists, for example, argue that the type of high fat, low fiber diet promoted by McDonald's is linked to serious diseases such as cancer, heart disease, obesity and diabetes. The sort of diseases that is now responsible for nearly three-quarters of premature deaths in the western world. Conservationists have often focused on McDonald's as an industry leader promoting business practices detrimental to the environment. And yet the company spends a fortune promoting itself as environmentally