Background of Maxis

Topics: Maxis Communications, DiGi Telecommunications, Malaysia Pages: 2 (396 words) Published: March 31, 2011
Introduction Of Business
Maxis Bhd ( Background of Maxis Bhd .)

-Maxis Berhad  is a leading mobile phone service provider in Malaysia , was established on 1995 under the name of Maxis Mobile Sdn Bhd .Which the founder is Ananda Krishnan who are one of the richest man in Malaysia . Maxis Mobile Sdn Bhd operates as a subsidiary of Maxis Berhad. -Since the commencement of commercial operations of its parent company, Maxis Communications Berhad, in 1995, Maxis Malaysian business has been providing a full suite of communication services on multiple platforms to satisfy the needs of individual consumers, small and medium enterprises, and large corporations in Malaysia.

-In year 1999,they introduce the prepaid service.  As competitors such as DiGi Telecommunication which offer lower prices and lots of offers and promotion, this forced Maxis to sell their prepaid starter pack as low as RM8. - Nowadays, the company was provides variety of communication products mobile services, fixed line services and broadband internet services for individual and businesses. In addition, the company also operates and international gateway services. Its geographical operations spread across Malaysia, Indonesia and India . In 2006,Maxis achieves prestigious from the public. The readers of The Wall Street Journal Asia have rated Maxis as Malaysia's most admired company in The Wall Street Journal Asia 200 survey in 2006. Beside that , Maxis was receipt a large number of awards , .

-Maxis Berhad [Company No.867573-A] was listed on Bursa Malaysia on 19 November 2009.

External Environment Analysis
1) Political
2) Economic
3) Social
4) Technology.

Social Cultural Analysis for Maxis
* Age distribution
Research shows that the user range of 19-35 are using Maxis, while the user range of 7~18 are using digi. Maxis presently aiming its product at young people such...
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