Baccarose Case Study
In March 2014, it was my responsibility to show India’s true potential to Mr. Bris Rocher, the owner of 2 billion Euros Yves Rocher group, and leadership team of Yves Rocher from France. We had a period of 3 months to prepare for this visit. This was the most important visit for Yves Rocher expansion plans in India. This visit would also map out the future of Baccarose distributors joint venture with Yves Rocher. I chalked out a two-pronged approach for the visit.
1. To show what Baccarose has done so far for Yves Rocher in India and
2. To highlight the market potential through competition expansion.
For the first point, I ensured that we outdo the merchandising standards of Yves Rocher within our stores with a touch of Indian flavor. Re-train …show more content…
I personally travelled with the trainer to Bangalore where we opened our first boutique to ensure everything was in order …show more content…
I mapped the segment where Yves Rocher is positioned in India against brands like The Body Shop, Keihl’s, L’occittaine and Clarins. Where do these brands stand in terms of merchandising, sales and presence in India and what’s their India strategy and story so far. I visited 20 Body shop counters across India to see how they represent the brand and what is the story that staff communicates to potential clients. Body Shop has the first mover advantage and it was very important to highlight this fact in my presentation to Mr. Bris Rocher. We had a very successful three-day visit and Mr. Bris Rocher was actually impressed by our staff knowledge and merchandising standards in Bangalore store. He said the Bangalore store reminded him of stores in France. The CEO Mr. Stephane Bianchi commented that this store looks much better than most of the stores in other emerging markets. While I was making the presentation during our final day, I mapped a 60-door expansion plan with sales revenue of $1.3 million, to chalk this plan I remember the detailing which went through with the finance team to justify these numbers. I saw contentious smile on my Boss’s face and got a big thumbs up from him after the presentation. Our Managing director Mrs. Dalal was also a part of the
1. To show what Baccarose has done so far for Yves Rocher in India and
2. To highlight the market potential through competition expansion.
For the first point, I ensured that we outdo the merchandising standards of Yves Rocher within our stores with a touch of Indian flavor. Re-train …show more content…
I personally travelled with the trainer to Bangalore where we opened our first boutique to ensure everything was in order …show more content…
I mapped the segment where Yves Rocher is positioned in India against brands like The Body Shop, Keihl’s, L’occittaine and Clarins. Where do these brands stand in terms of merchandising, sales and presence in India and what’s their India strategy and story so far. I visited 20 Body shop counters across India to see how they represent the brand and what is the story that staff communicates to potential clients. Body Shop has the first mover advantage and it was very important to highlight this fact in my presentation to Mr. Bris Rocher. We had a very successful three-day visit and Mr. Bris Rocher was actually impressed by our staff knowledge and merchandising standards in Bangalore store. He said the Bangalore store reminded him of stores in France. The CEO Mr. Stephane Bianchi commented that this store looks much better than most of the stores in other emerging markets. While I was making the presentation during our final day, I mapped a 60-door expansion plan with sales revenue of $1.3 million, to chalk this plan I remember the detailing which went through with the finance team to justify these numbers. I saw contentious smile on my Boss’s face and got a big thumbs up from him after the presentation. Our Managing director Mrs. Dalal was also a part of the