BA595 Syllabus

Topics: Research, Problem solving, Scientific method Pages: 4 (1458 words) Published: January 27, 2015
Syllabus and Course Outline
BA 595.01w and .02w
Applied Business Research
Spring 2015
Office Phone:
Office Hours:

Steven S. Shwiff, Ph.D.,CPF
BA 102b
(903) 886.5679
online by arrangement and before Webinars

COURSE DESCRIPTION: A course to investigate the techniques of the research process as applied to business and economics. Experience is gained in defining research problems, designing a research project, and in collecting, analyzing, recording, and interpreting data. Particular emphasis is given to communicating findings to senior managers in a concise written and or verbal format. Course Prerequisites: None

Course Objectives:
1. Students will demonstrate the ability to develop a research plan including a problem statement, hypotheses, related literature, and methodology.
2. Students will learn how to write concise digests of the key insights from research findings in a manner that senior managers will be able to use. An opportunity to conduct verbal presentations of such findings will be done in the weekly online Webinars. 3. Students will demonstrate the ability to use appropriate secondary data to solve business problems.

4. Students will develop an appreciation for the importance of quantifying business decisions.

Text Book: Business Research Methods, Zikmund, Babin, Carr and Griffin, 9th edition.

Electronic versions are fine.
Tentative Course Outline:
Week One 1/21
Week Two 1/28
Week Three 2/4
Week Four 2/11
Week Five 2/18
Week Six 2/25
Week Seven 3/4

Reading Assignment
Chap 1,2
Chap 4
Chap 3
Chap 3
Chap 5
Chap 7
Chap 8

Short Paper Due Date
Chap 4
Chap 3
Chap 5
Chap 7

Week Eight
Week Nine 3/18
Week Ten 3/29
Week Eleven 4/1
Week Twelve 4/8
Week Thirteen 4/15
Week Fourteen 4/22
Week Fifteen
There is NO final Exam

Reading Assignment
Chap 8
Spring Break
Chap 9
Chap 13
Chap 16
Chap 15
Basic Statistics and data
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