BA 305 Notes Chapter 9

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BA 305 – Chapter 9 Notes

Chapter 9: Visual Media
CHAPTER OUTLINE
Understanding Visual Communication
The Power of Images
The Visual Evolution in Business Communication
Visual Design Principles
The Ethics of Visual Communication
Identifying Points to Illustrate
Selecting Visuals for Presenting Data
Tables
Line and Surface Charts
Bar Charts, Pictograms, and Gantt Charts
Scatter and Bubble Diagrams
Pie Charts
Data Visualization
Selecting Visuals for Presenting Information, Concepts, and Ideas
Flowcharts and Organization Charts
Maps
Drawings, Diagrams, Photographs
Infographics
Producing and Integrating Visuals
Creating Visuals
Integrating Visuals with Text
Verifying the Quality of Your Visuals
Producing Business Videos
Step 1: Preproduction
Step 2: Production
Step 3: Postproduction

BA 305 – Chapter 9 Notes

LECTURE NOTES
Section 1: Understanding Visual Communication
Learning Objective 1: Explain the power of business images, discuss six principles of graphic design that help ensure effective visuals, and explain how to avoid ethical lapses when using visuals.
Many businesses look for new ways to connect and explore business ideas through creative visuals, helping clients see important concepts and relationships that aren’t obvious using text alone.
Visual communication has become an important skill for today’s business professionals and managers.
This chapter discusses the power of images and the visual evolution of business communication. It then explains how to identify which points to illustrate, how to select the best visual for each of those points, and how to create effective visuals in any medium.
The Power of Images
Well-designed visual elements can enhance the communication power of textual messages or even replace textual messages. Visuals can often convey some message points more effectively and efficiently than words.
Visuals attract and hold people’s attention, helping audiences understand and remember messages.
Using pictures is also an effective way to

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