BMW Case Study: BMW

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Since 1977, the 7-Series is the flagship car in the BMW line-up. BMW passionately blended driving pleasure with comfort into this one like no other car in the luxury car segment in the world of automobiles. Now, BMW presents you the fastest ever BMW made and it is available right now in India. It is the BMW M 760 Li xDrive V12. The most powerful and the most expensive BMW right now available in India. The car gives you ludicrous amount of power in an ultra-luxury package. Please take a note that it’s not an M7. Though BMW has focussed on performance than any 7-Series built till date, this is not a full-bore M car. However, as mentioned earlier BMW has perfectly balanced brute power with posh in this piece from the Munich. The car comes in two versions: the sporty M760Li XDrive and the more classy and …show more content…
The M-stamps shrewdly indicates the performance intentions of this lux-o-barge. There is also a V12 Excellence version with predominantly more chrome element, just in case you want a more classy looking 7.

Interiors
This is a flagship in every sense without any speck of doubt. The 5.2m wheel base ensures bucket loads of interior space. The dashboard gets largely familiar BMW design. BMW has not left any stones unturned to ensure that each and every part exudes class and elegance.
The backseat is nothing short than a masterpiece. The seats are massive with more than enough legroom and shoulder room. Both rear passengers get 10 inch seat-back screens. There is a pop-out table on the arm-rest that can practically control everything right from the window shades to the panoramic sunroof. In the four seat configuration the rear passengers gets a pull-out table to work or rest your champagne glasses. The seats can give you a massage after that stressful board meeting or a demanding business

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