BLR Hardy: The Question Of The Day Kelly Or Banrock
Soroh Stept
Case 4
Leadership in Global Management
LDR-422
BLR Hardy: The question of the day, Kelly or Banrock
Nurturing wine is very complicating. There are many different types of wine and each type needs to be nurtured in a different way. What I find very fascinating about the wine industry is that most of the wines only contain one ingredient but yet there are still have many different flavors. I image it like a baby, each baby is born innocent, all babies act the same but as they grow older there is a distinct difference between each person. The way a child is nurtured has a lot to do with how they will act when they grow older. The same is with wine, they are all made up of grapes but are trended to in different ways. This shapes them to become a unique wine. The wine business is a booming industry, there are many different brands with many unique favors and each are very successful. One of the more popular companies …show more content…
The decisions were known as the Kelly Revenge and Banrock Station. In 1995 the company acquired a plot in Australia called Banrock station. The plot of land was a cattle grazing property in the south of Australia that they hoped to convert into a viticulture. Eventually this plant was set up and its brand became known as the Banrock station. The brand’s image was an earth-tone label. Their wines they produced where very down to earth and the motto was “Good Earth, Fine Wine.” This wine was very successful that it began being produced overseas this wine was sold at the same price as Kelly’s Revenge, a very popular international wine. At the point there was a clash in what the company should be putting their effects to. Should they promoted the new wine of Kelly’s Revenge or Banrock Station? This decision brought a lot of conflict to the company. Many people believed that Kelly’s Revenge would be more popular internationally and others believed in the Banrock Station (Barlett,
Case 4
Leadership in Global Management
LDR-422
BLR Hardy: The question of the day, Kelly or Banrock
Nurturing wine is very complicating. There are many different types of wine and each type needs to be nurtured in a different way. What I find very fascinating about the wine industry is that most of the wines only contain one ingredient but yet there are still have many different flavors. I image it like a baby, each baby is born innocent, all babies act the same but as they grow older there is a distinct difference between each person. The way a child is nurtured has a lot to do with how they will act when they grow older. The same is with wine, they are all made up of grapes but are trended to in different ways. This shapes them to become a unique wine. The wine business is a booming industry, there are many different brands with many unique favors and each are very successful. One of the more popular companies …show more content…
The decisions were known as the Kelly Revenge and Banrock Station. In 1995 the company acquired a plot in Australia called Banrock station. The plot of land was a cattle grazing property in the south of Australia that they hoped to convert into a viticulture. Eventually this plant was set up and its brand became known as the Banrock station. The brand’s image was an earth-tone label. Their wines they produced where very down to earth and the motto was “Good Earth, Fine Wine.” This wine was very successful that it began being produced overseas this wine was sold at the same price as Kelly’s Revenge, a very popular international wine. At the point there was a clash in what the company should be putting their effects to. Should they promoted the new wine of Kelly’s Revenge or Banrock Station? This decision brought a lot of conflict to the company. Many people believed that Kelly’s Revenge would be more popular internationally and others believed in the Banrock Station (Barlett,