BCOM/275: A Case Study: Carnival Cruise Ship Triumph
Carnival Cruise Ship Triumph
Brenda Wells
BCOM/275
October 14, 2013
Kimberly Boyd
Carnival Cruise Ship Triumph
Carnival Cruise Ship Triumph caught fire February 10, 2013 leaving 4,200 passengers stranded with poor living conditions. Many people were affected by the ship’s fire including the passengers, crew, and family members at home. The company faced many future issues such as loss of future passengers, employee relations, and government scrutiny of the fleet’s future safety. The way they handle this crisis will be critical to the future of the company.
According to the Associated Press, “A Coast Guard official said Monday that a leak in a fuel oil return line caused the engine-room fire that disabled the Carnival …show more content…
The reputation of the company has taken a major hit this year. The Legend is one of the ships with issues this year. CNN Travel reported, “ The Legend was on the last leg of a seven-day Caribbean cruise that departed Tampa, Florida, on Sunday. In a month 's time, three other Carnival cruise ships have reported problems.” (Mungin & Morgenstein, Marc) Carnival has decided to conduct a comprehensive review of all the ships in the fleet. This will only help if they share the results and then get the ships inspected to ensure the repairs have been made to the proper …show more content…
The investors need to know the company is taking care of the employees and travelers to protect their investment. The investors need to feel the company is still a good investment. The employees and travelers need to fell the company is going to fix the many issues among many ships in the fleet in order to feel safe. The company needs to invest in repairs and outside inspections of the complete fleet to ensure the safety of the employees and guests.
The victims of the many issues need to feel they have been treated fairly and that this will not happen to anyone else. Compensation for the loss of much needed relaxation and any emotional needs must be addressed. The company needs to reimburse the customer affected so they can enjoy a relaxing vacation after such a big ordeal. The way they handle and grow from these setbacks will define who they are to the public in the future. If handled right, the compassion of a great company can keep the reputation for being a customer focused and caring
Brenda Wells
BCOM/275
October 14, 2013
Kimberly Boyd
Carnival Cruise Ship Triumph
Carnival Cruise Ship Triumph caught fire February 10, 2013 leaving 4,200 passengers stranded with poor living conditions. Many people were affected by the ship’s fire including the passengers, crew, and family members at home. The company faced many future issues such as loss of future passengers, employee relations, and government scrutiny of the fleet’s future safety. The way they handle this crisis will be critical to the future of the company.
According to the Associated Press, “A Coast Guard official said Monday that a leak in a fuel oil return line caused the engine-room fire that disabled the Carnival …show more content…
The reputation of the company has taken a major hit this year. The Legend is one of the ships with issues this year. CNN Travel reported, “ The Legend was on the last leg of a seven-day Caribbean cruise that departed Tampa, Florida, on Sunday. In a month 's time, three other Carnival cruise ships have reported problems.” (Mungin & Morgenstein, Marc) Carnival has decided to conduct a comprehensive review of all the ships in the fleet. This will only help if they share the results and then get the ships inspected to ensure the repairs have been made to the proper …show more content…
The investors need to know the company is taking care of the employees and travelers to protect their investment. The investors need to feel the company is still a good investment. The employees and travelers need to fell the company is going to fix the many issues among many ships in the fleet in order to feel safe. The company needs to invest in repairs and outside inspections of the complete fleet to ensure the safety of the employees and guests.
The victims of the many issues need to feel they have been treated fairly and that this will not happen to anyone else. Compensation for the loss of much needed relaxation and any emotional needs must be addressed. The company needs to reimburse the customer affected so they can enjoy a relaxing vacation after such a big ordeal. The way they handle and grow from these setbacks will define who they are to the public in the future. If handled right, the compassion of a great company can keep the reputation for being a customer focused and caring