B2B I
B2B E-Commerce Players in India Adopt BPO Models–A CaseBased Study
Ranjit Goswami (Ranjit.goswami@gmail.com) S K De (drskde@vgsom.iitkgp.ernet.in) B. Datta (bd@vgsom.iitkgp.ernet.in) Indian Institute of Technology, Kharagpur
Abstract. India is an established global leader in IT, ITES and BPO sectors due to the various global and local developments over the last decade. The similarities in technology and capabilities, and the clustering tendency of these sectors should have led India to the position of global leadership in e-commerce as well. We find, on the contrary, Indian e-commerce sector does lag behind its global counterparts, and also its domestic peers engaged in IT & BPO sectors. In this case-based study, we focus on the evolution of business models of the firms engaged in e-commerce in India, and map them against established ebusiness and BPO models. We find that B2B e-commerce players in India are increasingly adopting BPO business models in the areas of procurement and disposal services. We also ask pertinent questions on scalability of the BPO models that Indian e-commerce firms increasingly adopt. Keywords : E-commerce, BPO, India, Business Models, Adoption, B2B This paper, due to lack of authentic data in Indian Internet and e-commerce (EC) space, examines cases from Indian EC sector to explore more the 'how ' and not the 'why ' query in investigating relative position of Indian EC firms in the global landscape. Surprisingly, Indian EC players are nowhere near the scale of global EC players, whereas in other two related technology areas – in the broad Information Technology (IT) and ITES (IT-Enabled Services) areas, Indian players increasingly occupied, and continue to occupy global center-stage.
©Great Lakes Herald – October 2007 Volume 1, Issue 2 by Great Lakes Institute of Management, Chennai - 1 -
We acknowledge that content in the websites of these studied firms do change continuously in a dynamic manner in this fast evolving
Ranjit Goswami (Ranjit.goswami@gmail.com) S K De (drskde@vgsom.iitkgp.ernet.in) B. Datta (bd@vgsom.iitkgp.ernet.in) Indian Institute of Technology, Kharagpur
Abstract. India is an established global leader in IT, ITES and BPO sectors due to the various global and local developments over the last decade. The similarities in technology and capabilities, and the clustering tendency of these sectors should have led India to the position of global leadership in e-commerce as well. We find, on the contrary, Indian e-commerce sector does lag behind its global counterparts, and also its domestic peers engaged in IT & BPO sectors. In this case-based study, we focus on the evolution of business models of the firms engaged in e-commerce in India, and map them against established ebusiness and BPO models. We find that B2B e-commerce players in India are increasingly adopting BPO business models in the areas of procurement and disposal services. We also ask pertinent questions on scalability of the BPO models that Indian e-commerce firms increasingly adopt. Keywords : E-commerce, BPO, India, Business Models, Adoption, B2B This paper, due to lack of authentic data in Indian Internet and e-commerce (EC) space, examines cases from Indian EC sector to explore more the 'how ' and not the 'why ' query in investigating relative position of Indian EC firms in the global landscape. Surprisingly, Indian EC players are nowhere near the scale of global EC players, whereas in other two related technology areas – in the broad Information Technology (IT) and ITES (IT-Enabled Services) areas, Indian players increasingly occupied, and continue to occupy global center-stage.
©Great Lakes Herald – October 2007 Volume 1, Issue 2 by Great Lakes Institute of Management, Chennai - 1 -
We acknowledge that content in the websites of these studied firms do change continuously in a dynamic manner in this fast evolving
References: box, (2005)