B122 Tma 1
In 1999 Asda became a subsidiary of the largest retailer in the world, Walmart. Asda operates within the UK grocery market and currently rank second. Asda's main area of business falls into the food sector and boast 500+ stores nationwide.
Asda is a variety retailer stretched over numerous sectors, which include, entertainment clothing and footwear. It is considered a multi-channel retailer, with a blend of store locations and growing online presence.
Asda's stores are traditionally, large purpose built units located on the outskirts of a town, much like Walmart stores in the USA. Similarities continue throughout the UK operation, with the Walmart culture permeating through stores amongst all 143000 'Colleagues'. Furthermore, matching Walmart's low-price operational strategy.
My role within this retailer is a part time night replenishment colleague.
Economic.
The UK unemployment figures are an important aspect of the economy for Asda to watch as fluctuations can hugely effect supply and demand, impacting future sales. Higher unemployment, means Asda will see a greater demand on lower priced goods.
Asda promotes its self as being a 'low priced' retailer, so, it may also be fair to expect an influx of new customers increasing demand further.
Reacting quickly to a change in the economic climate can increase the chance of gaining market share. Utilising their immense buying power, Asda can demand lower cost prices from suppliers, facilitating demand from an expected shift in consumer buying. Considering international manufacturers, where the GBP proves particularly strong may also be one way of achieving higher profit margins.
Social and Cultural
Management considering a particular location for a new Asda store must measure the concentration of the local market and consider Social and Cultural forces. They can help determine if an area is understored and demand is present. Statistics of particular interest are likely to be, age ranges,
Asda is a variety retailer stretched over numerous sectors, which include, entertainment clothing and footwear. It is considered a multi-channel retailer, with a blend of store locations and growing online presence.
Asda's stores are traditionally, large purpose built units located on the outskirts of a town, much like Walmart stores in the USA. Similarities continue throughout the UK operation, with the Walmart culture permeating through stores amongst all 143000 'Colleagues'. Furthermore, matching Walmart's low-price operational strategy.
My role within this retailer is a part time night replenishment colleague.
Economic.
The UK unemployment figures are an important aspect of the economy for Asda to watch as fluctuations can hugely effect supply and demand, impacting future sales. Higher unemployment, means Asda will see a greater demand on lower priced goods.
Asda promotes its self as being a 'low priced' retailer, so, it may also be fair to expect an influx of new customers increasing demand further.
Reacting quickly to a change in the economic climate can increase the chance of gaining market share. Utilising their immense buying power, Asda can demand lower cost prices from suppliers, facilitating demand from an expected shift in consumer buying. Considering international manufacturers, where the GBP proves particularly strong may also be one way of achieving higher profit margins.
Social and Cultural
Management considering a particular location for a new Asda store must measure the concentration of the local market and consider Social and Cultural forces. They can help determine if an area is understored and demand is present. Statistics of particular interest are likely to be, age ranges,