B120 Tma01

Topics: Management, Marketing, Social media marketing Pages: 4 (717 words) Published: May 26, 2013
TMA 01

02 MAY 2013

WORD COUNT: 697
PART I – 543
PART II - 154

TMA01   PART I

THE LODGE BISTRO CHAIN

Word Count 544                             

CONTENTS

Part (a) Lodge Bistro Problems
Part (b) Understanding the Problems
Part (c) Addressing the Problems

Part (a) Lodge Bistro Problems

My report for The Lodge Bistro will be focusing on identifying the current issues, understanding their impact on the business, and ensuring the correct steps to resolve them. I will do this utilising a SWOT analysis (Capon, 2004), which is a well-known business concept, aimed at increasing competitive advantage. It concentrates on your Strengths, Weaknesses, Opportunities and Threats.

Currently the core issues facing the Bistro revolve around the following:

1) High turnover of staff, which is affecting overall morale and quality standards. It is also creating extra expenditure in the form of repeated training sessions required and lost man hours required of existing staff. 2) Outdated décor and concepts, restricted geographic locations, and increased competition offering more modern and fresh ideas to a wider demographic, are impacting sales. 3) Inconsistent approaches by both management and staff dealing with a smaller niche customer base, with a lower disposable income. 4) Failing to deal with issues that have arisen in the middle of an economic recession.

Part (b) Understanding the Problems

A SWOT analysis and its interpretation will assist in identifying the issues and their relevant resolutions. It will then allow for decisions to be made, in allocating finite resources, and focusing them in either bolstering strengths or fixing weaknesses. This will then help determine opportunities for growth and expansion and ways in which to deal with threats to the business.

SWOT ANALYSIS FOR LODGE BISTRO CHAIN

STRENGTHS
Well established concept
Loyal customer base
Company prestige
25 Established restaurants
Long serving...
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