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B120 Ema

Q. 1 a)
In order to grow the business, I have completed a SWOT analysis table, looking at the headings of the HRM, accounting and finance and the marketing departments as all of the findings need to be taken into account when making any business decisions. Below I have shown my swot analysis table. This is used to ensure that I have taken all aspects of the business into account before I analyse where the strengths and weakness of the company lie.

SWOT Analysis for SHP. (Second Hand Phones)

|Human Resource Management |Accounting and Finance |Marketing |
|Strengths | | |
|Demand for product. |Cotntracts with stores and network |Overseas sales |
| |providers. |Demand for products |
|Loyal Workforce with benefits of shares |Overseas sales |Ethics. |
| |Good markups | |
|Weakness | | |
| |Lack of using buying potential. |Competitive Markets at home and overseas.|
|Possible of jobs to overseas workforces. |Competitors from overseas markets | |
| | |Ethical issues. |
|Opportunities | | |
|

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