Axis Bank

Topics: Bank, Cheque, Commercial bank Pages: 29 (8323 words) Published: August 26, 2013
A PROJECT REPORT
ON

AXIS BANK
PRODUCTS, SERVICES AND FUNCTIONING

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF BACHELOR OF BUSINESS ADMINISTRATION (B&I) GURU GOVIND SINGH INDRAPRASTHA UNIVERSITY,DELHI

SUBMITTED TO: SUBMITTED BY:

Batch No:- 2008-2011

MAHARAJA AGRASEN INSTITUTE OF MANAGEMENT STUDIES
AFFILIATED TO GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHI PSP AREA, PLOT NO. 1 SECTOR 22, ROHINI DELHI 110086

STUDENT’S DECLARATION

I affiliated to GURU GOBIND SINGH UNIVERSITY, hereby declare that the project report titled “AXIS BANK “PRODUCTS, SERVICES AND FUNCTIONING” is an original work and same has not been submitted to any other institute for the reward of any other degree. The suggestions as approved by the faculty were duly incorporated.

CERTIFICATE FROM GUIDE

This project report entitled (AXIS BANK “PRODUCTS, SERVICES AND FUNCTIONING), is being submitted by for the degree of Bachelor of Business Administration This work has been carried out under the supervision and guidance of Mr I hereby declare that to the best of my knowledge, the work included in this project report has not been submitted either in part or in full, to this or any other university for the award of any degree or diploma.

PROJECT GUIDE

ACKNOWLEDGEMENT

I wish to thank a number of people who provided constructive criticism, support and helped me during the processing of the project. This project was made possible due to the combined efforts under taken by and my Project Coordinator who supported me while working on this project. I am thankful to the rest of the staff the college, who rendered every possible help they could by helping me refer the right sources for data collection for the project. I am also thankful to my friends and users who operated my project and provided me with valuable and prudent suggestions that helped me to improve and enhance the usability of the project.

BBA (B&I) 3rd Semester

EXECUTIVE SUMMARY

Due to the radical changes brought up in the new era of Banking, General Public is becoming more and more conscious of the services and facilities the different banks are providing. Banks have also started tieing up with insurance companies and other allied services companies to fulfil the needs of their customers. The delivery channels have also been shifted from branches to net banking etc. Sales promotion have also been used to position the product correctly in the eyes of the customers and for product awareness to the customers. Several tools are being used like day-to-day promotional activities like discounts, offers, loans, trade promotion, other promotional activities and so on.

The project in so designed as to find out the potential customers and also bring to the knowledge about the various products and services provided by the bank.
In the successive chapters we will be talking about organization. . We will also be discussing about the various products and services provided by the AXIS BANK LTD.

CONTENTS

Student Declarationi

Certificate from Guideii

Acknowledgementiii

Executive Summaryiv

CHAPTER 1: 1
INTRODUCTION
1.1Purpose of the study
1.2Research Objectives of the study
1.3Research Methodology of the study
1.3.1Research Design
1.3.2Data Collection
1.3.3Limitation

CHAPTER -2: COMPANY PROFILE8
About the Organization

CHAPTER -330
Findings and Analysis

CHAPTER -436
Conclusion

CHAPTER -539
SWOT Analysis

Chapter - 6 42
Suggestions and Recommendations

Bibliography44

CHAPTER-1
INTRODUCTION ABOUT...

Bibliography: Section 7 of the Banking Regulation Act, 1949 makes it essential for every company carrying on the business of banking in India to use as part of its name at least one of the word- bank, banker, banking or banking company.
The rate of interest was permitted to be determined by market forces, following the recommendations of Narassimham Committee in November, 1991.
The present position of interest rate regulation is:
• RBI has continuously reduced the bank rate from 10% (1990-91) to 6.25% (2002-03).
SUUTI - Shareholding 27.02%
Erstwhile Unit Trust of India was set up as a body corporate under the UTI Act, 1963, with a view to encourage savings and investment
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