Axiata Strategic Management

Topics: Strategic management / Pages: 17 (4246 words) / Published: Nov 10th, 2013
Axiata Group Berhad
REGISTERED OFFICE Level 5, Axiata Centre, 9 Jalan Stesen Sentral 5
Kuala Lumpur Sentral, 50470 Kuala Lumpur, Malaysia
Tel: +60 3 2263 8888 Fax: +60 3 2263 8903
Date of Incorporation: 12 June 1992
Corporate Profile
Axiata is known as one of the main Asian telecommunication corporations with controlling the interests in mobile operators. This organization is providing telecom service in 8 Asian countries involves:
Sri Lanka,
Axiata is including group of mobile subsidiaries and sub-operate with divers’ brand name in different countries which has been listed as below: Celcom in Malaysia,
XL in Indonesia,
Dialog in Sri Lanka,
Robi in Bangladesh,
HELLO in Cambodia,
Idea in India
M1 in Singapore.
This organization has more than 200 million mobile subscribers in Asia. The company revenue based on annual report 2011 states USD 5.4 billion. In addition, more than 20,000 employee are working at this corporation through Asia.
Vision & Mission
One of the main Axiata's visions is to be the top regional mobile telecommunication operation by 2015 by piecing together the best within the region in connectivity, technology and talent, uniting them in the direction of a particular objective of Advancing Asia.
Axiata's vision is to develop as the First-class Corporation in Asian countries. This organization vision is regarding pleasing its customers as well as meet their demands. The objective of this company is to empower customers with choices and advanced solutions which will able them to have a better control.

The general environment
External environment involves General Environment & Competitive Environment. So any changes in general environment might have an impact on market and industry conditions. Organizations should be monitoring and scanning their general environment to identify their weak

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