AWS Analysis
Research Assignment 1
To: Melissa Jackson, Executive Director, Amazon AWS Unit
From: xxxx xxxxx
Subject: AWS Analysis
I am providing you with an analysis and recommendations for the AWS unit of Amazon.com which will benefit your unit. The information present on which of Porter’s four competitive strategies your unit should follow, gives a list of information systems for Sales/Marketing and Customer Service chains. I will also tell you how “the cloud” can be utilized and why your unit should use a server farm for providing services.
It is essential to focus on industry-wide and differentiation of the Porter’s Four Competitive Strategies. That strategy will advise you to offer better products and services across the industry. The reason why I picked this section of Porter’s Four Competitive Strategies is that Amazon.com in 2010 on average sold 158 items per second in 178 countries. You are a unit which is a part of a global industry, we have to make sure that your services are better than competitors and are known worldwide. This focus will impact the unit’s business processes and information systems in those fields:
• Importance of volume to supplier
• Relative price performance of substitutes
• Supplier concentration
• Brand identity
• Buyers incentives
Those are important sections in your unit that you have to change or focus to be successful worldwide.
I recommend that sales and marketing chain use Purchasing information system. The Purchasing system will help employees to determine customers’ needs and wants based on their shopping. In this process a system will identify the type of products that customer is searching or purchasing and create a special section of recommendation with the deals that will fit customer’s interest. This type system will collect data with customers’ interest which will help in their product selection and suppliers advertisement. This system will lock in customers and buyers.
In customer service chain I recommend
To: Melissa Jackson, Executive Director, Amazon AWS Unit
From: xxxx xxxxx
Subject: AWS Analysis
I am providing you with an analysis and recommendations for the AWS unit of Amazon.com which will benefit your unit. The information present on which of Porter’s four competitive strategies your unit should follow, gives a list of information systems for Sales/Marketing and Customer Service chains. I will also tell you how “the cloud” can be utilized and why your unit should use a server farm for providing services.
It is essential to focus on industry-wide and differentiation of the Porter’s Four Competitive Strategies. That strategy will advise you to offer better products and services across the industry. The reason why I picked this section of Porter’s Four Competitive Strategies is that Amazon.com in 2010 on average sold 158 items per second in 178 countries. You are a unit which is a part of a global industry, we have to make sure that your services are better than competitors and are known worldwide. This focus will impact the unit’s business processes and information systems in those fields:
• Importance of volume to supplier
• Relative price performance of substitutes
• Supplier concentration
• Brand identity
• Buyers incentives
Those are important sections in your unit that you have to change or focus to be successful worldwide.
I recommend that sales and marketing chain use Purchasing information system. The Purchasing system will help employees to determine customers’ needs and wants based on their shopping. In this process a system will identify the type of products that customer is searching or purchasing and create a special section of recommendation with the deals that will fit customer’s interest. This type system will collect data with customers’ interest which will help in their product selection and suppliers advertisement. This system will lock in customers and buyers.
In customer service chain I recommend