11164042
Video Production 3
AVP
CONCEPT PAPER
PROJECT TITLE
Generation Z
TOTAL RUNNING TIME
MINIMUM: 2 MINUTES and 30 SECONDS
MAXIMUM: 3 MINUTES
TOPIC / CLIENT / PRODUCT BACKGROUND
Technology has evolved on how we view things in life and apparently, it has also evolved the ways kids these days operate.
AVP OBJECTIVE/S
This project basically will show how kids from one generation have evolved from the others - the pros and cons of technology being dominant in their lives.
TARGET AUDIENCE
The target audience will be consisting of people who are interested in knowing how much generation from generations differ.
CREATIVE GUIDELINES
No creative guidelines are needed
CREATIVE TREATMENT
There will be four interviewees; two of those will be talking about their childhood. The other two will be a parent and a psychiatrist or psychologist.
Voice overs will be used to furthermore the understanding of the viewers
Background music and graphics will also be used to give off more drama to the project and to also state facts and numbers.
KEY MESSAGE
Kids now a day have somehow withdrawn themselves from how generations before them likely spend their spare time to busying themselves with technology.
SCRIPT/SEQUENCE OUTLINE
TYPICAL OUTLINE OF A VIDEO FEATURE
Estimated Total Running Time: 3 minutes
I. Opening Billboard or OBB: 20 secs
-Title of the project
-Other info/logo
II. Introduction: 15 secs
- a brief clip showing a kid holding an iPad/phone while silhouettes of others kids playing is being shown
III. Reveal the solution: 20 secs
- an interview with a psychiatrist/psychologist to how a kid is too engrossed with technology and how it may affect them
IV. Details & Specification: 30 secs
-Interviews from the 80’s and 90’s kids; to how their childhood is different to the generation today and what they do on their spare time back then
V. Special Features 20 secs:
- an interview from the parent/s of the 00’s kid and to how it affects their child in terms of his personality or how he works with daily doings.
VI. Summary (running time – seconds or minutes)
-facts and numbers will be shown to support the statement of the psychiatrist/psychologist present in this project
VII. Conclusion”
-A brief advice to how entice kids into leaving their technology behind and to enjoy their childhood.
V. Closing Billboard or CBB :
- End credits
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