Avon VS

Topics: Cosmetics, Mary Kay, Multi-level marketing Pages: 6 (1099 words) Published: December 3, 2014


Avon vs. Mary Kay, “Which Opportunity is right for you?” Beth Neeley
Beckfield College

Avon vs. Mary Kay, “Which opportunity is right for you?”

Mary Kay and AVON have a lot of characteristics that at first sight make them appear to be identical companies. Both Companies offer Direct Selling opportunities and sell beauty products. However, one company product line is more extensive and they offer different incentives for representatives. The questions everyone seems to be asking is, what is the difference and which choice is the right one? Which company has the best opportunity and products? Company Principles and Values

Nothing gives us better insight into a company than their principles and values. First, let’s take into consideration the values and principles governing Mary Kay. The company founder Mary Kay Ash she grounded her company on Integrity, Honesty, and her belief in the Golden Rule. (marykay.com, 2012) Mary Kay makes good on all promises regarding products, they “listen to what women want by connecting with women around the world.” (marykay.com, 2012) In addition; the company puts consumer safety first, want customers to be totally confident, they are committed to sustaining the environment, and do not promote animal testing. (marykay.com, 2012) Those seem to be some solid values, so what does AVON have to say for themselves?

Avon has five values that clearly define them; Trust, Respect, Belief, Humility, and Integrity. They also have seven distinct principles that I will attempt to lay out for you. Avon gives people an opportunity to earn and provides the highest quality products as well as, giving excellent service. (avoncompany.com, 2014) In addition, Avon “recognizes employee and representatives contributions”, “sharing”, “corporate citizenship”, and above all “maintaining and cherishing a friendly spirit”. (avoncompany.com, 2014) Wow, that one is really close both companies truly have excellent values and principles can’t go wrong there.

The Business Opportunity
The Avon and Mary Kay opportunities are somewhat different than they first appear to be. Avon’s opportunity is particularly easy to get started mainly you just visit their website and put your information into the fields provided and pay the fee then you’re a representative. The fee to get started and receive your materials is between $10 and $15. Starter materials include; 2 full size products, campaign selling brochures for two campaigns, mark magalogs, and introductory information pamphlets and DVD. Usually with Mary Kay another independent consultant or sales director signs you up. The cost to get signed up is $100 to receive your starter kit and begin selling. Mary Kay starter kits are very extensive including lots of full size products for showing off. In addition, you get a zip up bag for your selling materials, books and brochures, skin care class materials, and beauty profiling tools including makeup look color cards. Other tools include; a flip chart for parties, training DVD’s, and a monthly planner. Your real work begins with growing and earning with your business. With both companies you are required to go out and speak with people, give out brochures, and samples. However, with Mary Kay it doesn’t end there you also have to host skin care classes and parties which take a lot of work. Both have the option to use a personal website setup just for you the major difference is AVON provides it for free. With both you do get a back office for taking care of all your business needs including advertisement.

The way your earnings are calculated vary somewhat drastically between the two companies. Avon calculates them by the amount you sell for example if you sell $50-$149.99 you get 20% and so on. Mary Kay gives you 50% earnings on each purchase made if you sell $200 you get $200 in product free. As your sales increase you receive even more special incentives and rewards with either opportunity. You also get...

References: (n.d.).
avoncompany.com. (2014). Retrieved from AVON the company for women: http://www.avoncompany.com/aboutavon/history/values.html
cafemom.com. (2008, July 7). Retrieved from cafe mom encyclopedia: http://www.cafemom.com/encyclopedia/7050/Do_you_prefer_Avon_or_Mary_Kay_makeup
Galloway, C. (2012, September 30). youtube.com. Retrieved from You Tube: http://www.youtube.com/watch?v=n_2_40N-vkA
Killion, D. (1995-2014). Working for AVON or Mary Kay. TDS.
marykay.com. (2012, March). Retrieved from About Mary Kay: http://www.marykay.com/en-US/about-mary-kay/rnd/pages/valuesproductpromise.aspx
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