Avon: Report Information from Proquest
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Report Information from ProQuest
07 February 2013 16:48 _______________________________________________________________
Table of Contents
1. Avon.............................................................................................................................................................. 1
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ProQuest
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Avon
: Benjamin, Kim. : Marketing (Jun 13, 2012): 23. ProQuest : Cosmetics firm Avon's famous "ding dong, Avon calling" ads of the 1950s and 1960s made it a household name, popular with generations of women, while its workforce of door-to-door sales representatives have been at the core of the brand. In the past three years, however, Avon has experienced a steep decline in profits, as it faces increasing competition from more affordable cosmetic ranges, aggressive pricing by rivals in Eastern Europe and the loss of many of its sales reps. Helen Cooper, managing director, Grasshopper, said that arguably Avon's real Achilles heel is the quality of its sales reps. It should focus on quality. Matthew Jacobs, associate planning director, Carat, said that Avon needs to focus on its core competency: the power of social networks. : LSE Article Finder : Headnote The cosmetics firm's new chief executive faces a struggle to stabilise the brand, writes Kim Benjamin Cosmetics firm Avon's famous 'ding dong, Avon calling' ads of the 50s and 60s made it a household name, popular with generations of women, while its workforce of door-to-door sales representatives have been at the core of the brand. In the past three years, however, Avon has experienced a steep decline in profits, as it faces increasing competition from more affordable cosmetic ranges, aggressive pricing by rivals in Eastern Europe and the loss of many of its sales reps. It also made the headlines last year following
_______________________________________________________________
Report Information from ProQuest
07 February 2013 16:48 _______________________________________________________________
Table of Contents
1. Avon.............................................................................................................................................................. 1
07 February 2013
ii
ProQuest
1 1
Avon
: Benjamin, Kim. : Marketing (Jun 13, 2012): 23. ProQuest : Cosmetics firm Avon's famous "ding dong, Avon calling" ads of the 1950s and 1960s made it a household name, popular with generations of women, while its workforce of door-to-door sales representatives have been at the core of the brand. In the past three years, however, Avon has experienced a steep decline in profits, as it faces increasing competition from more affordable cosmetic ranges, aggressive pricing by rivals in Eastern Europe and the loss of many of its sales reps. Helen Cooper, managing director, Grasshopper, said that arguably Avon's real Achilles heel is the quality of its sales reps. It should focus on quality. Matthew Jacobs, associate planning director, Carat, said that Avon needs to focus on its core competency: the power of social networks. : LSE Article Finder : Headnote The cosmetics firm's new chief executive faces a struggle to stabilise the brand, writes Kim Benjamin Cosmetics firm Avon's famous 'ding dong, Avon calling' ads of the 50s and 60s made it a household name, popular with generations of women, while its workforce of door-to-door sales representatives have been at the core of the brand. In the past three years, however, Avon has experienced a steep decline in profits, as it faces increasing competition from more affordable cosmetic ranges, aggressive pricing by rivals in Eastern Europe and the loss of many of its sales reps. It also made the headlines last year following