Avon Marketing Strategy
About Avon
Avon is the world's leading direct seller of beauty and related products, reaching women in over 120 countries through over 6.2 million independent sales Representatives.
2009 saw Avon celebrate its 50th Anniversary in the UK. Avon UK has gone from strength to strength and now is one of the top beauty brands in the country, providing its customers with innovative, stylish, and great value products.
Avon offers an extensive range of products including make-up, skincare, fragrance, jewellery, lingerie, personal care, accessories and gifts.
As the company for women, Avon is committed to supporting the causes that matter most to women – breast cancer and domestic violence. Since 1992, Avon (UK) has raised nearly £15 million for breast cancer charities and over £350,000 for domestic violence charities since 2008.
Read more about the causes Avon supports.
Our vision
To be the company that best understands and satisfies the product, service and self-fulfilment needs of woman globally. Our five values are Trust, Respect, Belief, Humility and Integrity. We believe that everything we do, everything we say, and everything we produce as a company are infused with these values.
Avon was established in the USA over 120 years ago by a 28 year old door-to-door bookseller, David McConnell. He discovered that the rose oil perfumes he was giving away as an added customer incentive were the very reason women were buying his books. The scene was set for him to realise a big dream, a fast-moving product line of superior quality merchandise, sold by a vast network of spirited entrepreneurs direct from the manufacturer to the homes of consumers.
The California Perfume Company was founded, with a line of five floral fragrances, and a range of everyday essential items. All items were backed by an unconditional, money back guarantee – something still upheld by Avon. In the early days, products were sold by showing customers a sample case. As the range of products grew
Avon is the world's leading direct seller of beauty and related products, reaching women in over 120 countries through over 6.2 million independent sales Representatives.
2009 saw Avon celebrate its 50th Anniversary in the UK. Avon UK has gone from strength to strength and now is one of the top beauty brands in the country, providing its customers with innovative, stylish, and great value products.
Avon offers an extensive range of products including make-up, skincare, fragrance, jewellery, lingerie, personal care, accessories and gifts.
As the company for women, Avon is committed to supporting the causes that matter most to women – breast cancer and domestic violence. Since 1992, Avon (UK) has raised nearly £15 million for breast cancer charities and over £350,000 for domestic violence charities since 2008.
Read more about the causes Avon supports.
Our vision
To be the company that best understands and satisfies the product, service and self-fulfilment needs of woman globally. Our five values are Trust, Respect, Belief, Humility and Integrity. We believe that everything we do, everything we say, and everything we produce as a company are infused with these values.
Avon was established in the USA over 120 years ago by a 28 year old door-to-door bookseller, David McConnell. He discovered that the rose oil perfumes he was giving away as an added customer incentive were the very reason women were buying his books. The scene was set for him to realise a big dream, a fast-moving product line of superior quality merchandise, sold by a vast network of spirited entrepreneurs direct from the manufacturer to the homes of consumers.
The California Perfume Company was founded, with a line of five floral fragrances, and a range of everyday essential items. All items were backed by an unconditional, money back guarantee – something still upheld by Avon. In the early days, products were sold by showing customers a sample case. As the range of products grew