Avon - Business Startegy Coursework

Topics: Avon Products, Customer service, Marketing Pages: 58 (14615 words) Published: November 14, 2011
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CONTENTS

Part 1: EXECUTIVE SUMMARY|
pART 2: INTRODUCTION|
| hISTORY OF AVON|
| PRODUCTS OF AVON|
| aVON’S VISION|
| BUSINESS AND NFORMATION SYSTEM ISSUES|
pART 3: BUSINESS STRATEGIC ANALYSIS|
| FIVE FORCES MODEL|
| pest ANALYSIS|
| sWOT aNALYSIS|
| VALUE CHAIN|
PART 4: INFORMATION SYSTEM ANALYSIS|
| fEASIBILITY ANALYSIS|
| TECHNICAL FEASIBILITY|
| ECONOMIC FEASIBILITY|
| ORGANISATIONAL FEASIBILITY|
PART 5: PROPOSED SYSTEM OBJECTIVE AND SCOPE AND EXISTING | | SYSTEM|
PART 6: PROCESSAND DATA MODIFY|
| MANUAL SYSTEM FLOW CHART|
| FLOW BLOCK DIAGRAM|
| DATA FLOW BLOCK DIAGRAM|
| eNTITY RELATIONSHIP DIAGRAM|
PART 7: SYSTEM DESIGN|
| CENTRALIZED AND DISTRIBUTED SYSTEM|
| BATCH AND ON-LINE SYSTEM|
| TREATMENT OF NEW REQUIREMENT|
| TREATMENT OF INEFFICIENCIES|
| DETAILED DESIGN|
| PROCESS DESIGN|
| INPUT AND OUTPUT DESIGN|
| AUTOMATION BOUNDARY|
| HARDWARE|
| STRUCTURE CHART|
PART 8: IMPLEMENTATION AND MAINTENANCE|
PART 9: COST AND BENEFIT OF SYSTEM|
PART 10: SUMMARY|
BIBLIOGRAPHY|
| |

PART 1 : EXECUTIVE SUMMARY
Avon Products, Inc. conducts its business operations in such a manner as to protect the safety and health of our employees, our customers, the public and the environment. This responsibility is of the highest priority to Avon and is embodied in Avon's written Environmental, Health and Safety Policy. The Avon is a regional distribution facility where product orders from Avon Sales Representatives are processed and shipped.  The facility includes a warehouse where among other things; different types of aerosol products are stored - ranging from hair care products to shaving creams and air fresheners.  These aerosol products include propellants such as propane, butane, isobutane and methyl ether that are considered flammable materials according to requirements of the Chemical Accident Prevention Provisions (40 CFR Part 68, and is also known as the EPA's RMP rule). When the flammable materials in each aerosol container are added together, the amount stored on-site can be in excess of the 10,000-pound RMP threshold quantity. There are no listed toxic substances handled at this site in excess of the threshold quantity.

PART 2 : INTRODUCTION
History of Avon
Avon started out as the California Perfume Company when founder, Mr. David McConnell, 28 of New York, NY, USA discovered that the rose oil perfumes he was giving away were the reason people were buying his books. He named the company Avon in 1939 in tribute to his favorite playwright, William Shakespeare and Stratford on Avon. Mrs. P.F.E. Albee of Winchester New Hampshire, USA pioneered the company's now-famous direct-selling method. Today, with sales representatives numbering three and a half million, Avon products are sold in 143 countries around the world. Women have been selling Avon since 1886 – 34 years before women in the US won the right to vote.

Avon, which began its operations in 1886, is a global manufacturer and marketer of beauty and related products. Avon's products fall into three product categories: Beauty, which accounted for 63% of revenues in 2001, consists of cosmetics, fragrance and toiletries; Beauty Plus (21%) consists of jewelry, watches and apparel and accessories; and Beyond Beauty (16%) consists of home products, gift and decorative and candles. The company's business is carried out primarily through direct selling, and is conducted in North America, Latin America, the Pacific and Europe. AVP's reportable segments are based on geographic operations.

The company has operations in 58 countries, including the U.S., and its products are distributed in 85 more countries, for coverage in 143 markets. Sales are made to the ultimate customer mainly through...

Bibliography: 1) Alan Dennis, Barbara Haley Wixom, (2000) Systems Analysis and Design, John Wiley and Sons, Inc.
2) Jeffrey A. Hoffer, Jocy F. George, Joseph S. Valacich, (1996) Modern Systems Analysis and Design, The Benjamin/Cummings Publishing Company, Inc.
3) Matget S.Wu, Shih-Yen Wu, (1994) Systems Analysis and Design, WEST Publishing Company.
4) Marvin Gore, Jogn W.Stubbe, (1975) Elements of Systems Analysis, Fourth Edition, WM.C. Brown Publishers.
5) http://www.avoncompany.com/
6) http://www.dnmstrategies.com/presentation/cio/sep_2001/sateeshLele-day1-1515.pdf
7) HTTP://HOME.UTM.UTORONTO.CA/~E0GDIJ25/MKT_PLAN.HTM
8) http://www.cs.sfu.ca/CC/354/zaiane/material/notes/contents.html
9) http://www.unf.edu/~jinj0001/avon.html
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