Topics: Strategic management, Corporation, Management Pages: 5 (1244 words) Published: March 15, 2013

        ➢ Acknowledgement
        ➢ Preface
        ➢ Executive Summary

      ➢ Introduction,
      ➢ Market Survey Objectives.
      ➢ Company’s Objective
      ➢ Methodology
            1.   Sources of data sample
                      2.   Method of data collection             3.   Sampling plan (Tools & Technique of analysis)

        ➢ Profile of Coca-Cola (The back ground)
        ➢ Mission of Coca- Cola India
        ➢ Companies’ product line
        ➢ Coca-Cola Leadership
        ➢ Various brands of Coca-Cola Company
        ➢ Companies’ competitions

        ➢ Market survey, feedback & Data Analysis
        ➢ Findings

        ➢ Problem during survey
        ➢ Limitations
        ➢ Suggestions/ Recommendations

        ➢ Conclusion.
        ➢ Bibliography.
        ➢ Questionnaire

Aviva India is a joint venture between one of the country’s oldest and largest groups, Dabur, and Aviva Group, one of the UK's largest insurance group, whose association with India dates back to 1834. Our vision is to be amongst India’s leading life insurers with a quality business model, focused on sustainable growth. We seek to build a robust product portfolio meeting all customer lifecycle needs related to – Protection, Retirement, Savings and Investments. With a strong sales force of over 14,000 Financial Planning Advisers (FPAs), we have initiated and pioneered many innovative sales approaches, including the concept of Bancassurance and Financial Health Check services. We are among the first companies to introduce the contemporary unit-linked products. A seasoned team of fund managers make our fund management one of the key differentiators. In India, with a wide distribution network of 134 branches spreading across nearly 1,000 towns and cities, we operate in partnership with the Dabur Group through our 26% interest in Aviva Life Insurance Company India Ltd. Keeping with our commitment of social responsibility, we have been successful in reaching out to the underprivileged strata through our Microinsurance initiatives.


1. Policy statement 2. Purpose 3. Scope 4. Underlying philosophy 5. Corporate objectives 6. Corporate principles and practice 7. Responsibilities Policy owner

  1. Policy statement 1.1 The group is committed to creating a working culture that respects, celebrates and harnesses differences to the benefit of customers, employees, shareholders, business partners and the wider communities within which we operate. 1.2 The principle of equal opportunities for everyone in employment is an important part of this working culture. Business units shall have in place policies that reflect local legal requirements and group wide good practice. 1.3 The group’s standards will go beyond local legal requirements so that Aviva can benefit fully from the competitive advantage that comes from business teams that include people with different backgrounds, experiences and perspectives. 1.4 Business unit performance against this policy will be reviewed against measures, on an annual basis. Top| |

2. Purpose 2.1 The purpose of the Group’s Diversity Policy (the ‘Policy’) is to ensure that the group, its business units and subsidiaries are not only complying with local legal requirements but are also making sustained progress towards the company’s diversity vision:- Diversity is about everyone. We believe in a working culture that respects, celebrates and harnesses difference to the benefit of customers, employees, shareholders, business partners and the wider communities. Our competitive advantage depends on business teams that include people with different backgrounds, experiences and perspectives, who feel valued for the positive contribution they can make to Aviva’s success. (“Together We Are Stronger”.) Top| |

3. Scope 3.1 The policy will apply to Corporate...
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