Aviation - Civil Aviation Industry in India

Powerful Essays
Topics: Marketing
A
Project Study Report
On
Guided Undertaken by
--------------------------------
Titled
MENS FORMAL WEAR
Submitted in partial fulfillment for the
Award of degree of
MASTER OF BUSINESS ADMINISTRATION

Submitted By :- ----------------------------. Submitted To: - --------------------------------------.
MBA Trimester - I. Designation - Marketing Professor.

2013-2015
-------------------------------- BUSINESS SCHOOL.

Acknowledgement

I express my sincere thanks to my project guide, Mr. ----------------------------, Designation Marketing Professor, for guiding me right from the inception till the successful completion of the project. I sincerely acknowledge him for extending their valuable guidance, support for literature, critical reviews of project and the report and above all the moral support he had provided to me with all stages of this project.

------------------------------------

Executive Summery
New Look is a recent (last spring) start-up manufacturer of an upscale clothing line targeted at males between the ages of 20 and 40. New Look not only develops the clothing line, but supports it with advertising and promotion campaigns.
The company plans to strengthen its partnership with retailers by developing brand awareness. New Look intends to market its line as an alternative to existing clothing lines, and differentiate itself by marketing strategies, exclusiveness, and high brand awareness.
The key message associated with the New Look line is classy, upscale, versatile, and expensive clothing. The company 's promotional plan is diverse and includes a range of marketing communications.
In the future, the company hopes to develop lines of accessories for men, women, and children. These accessories will include cologne/perfume, jewelry, eyewear, watches, etc.

INDEX
Sr. no.
Topic
Pg.no.
1
Cover page
1
2
Preface
2
3
Acknowledgement
3
4
Executive Summery
4



References: www.sciencebuddies.org www.education.com www.wiki.answers.com www.slideshare.com www.marketingguru.com mymindsink.com

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