Avenvue of Investment on Icici Direct

Topics: Stock market, Stock exchange, Stock Pages: 34 (5668 words) Published: August 1, 2011

Summer training Report


“personal selling of Demat a/c in ICICIdirect.com”

Conducted at


Submitted in partial fulfillment of the requrementsfor the degree of

Master of Business Administration(MBA)t


The organization has assigned me the project titled “Selling of DEMAT account and the get trade out of them; Marketing Role”. Under this I am supposed to meet with new peoples to made they invest in equity market and to generate revenue for the organization.

This project includes my sincere efforts, and I affirm the findings in this project are independent and original to the best of my knowledge and belief. I sincerely hope that this report proves to be useful to the company and also to its readers.

The project is all about selling skills in to the actual work level as selling of DEMAT account.

My Project title is “Personal Selling of demat A/C in ICICIdirect.com”


Table of Contents

Chapter-1: Introduction
1. Introduction to indian stock market
2. Introduction to ICICIdirect.com
3. Board Members
4. ICICI Group

Chapter-2: Project Profile
1. Title of the Study
2. Objectives of the study
3. Significants of the study
4. Scope of the study
5. Research Design
6. Limitation

Chapter-3: Facts and Findings

Chapter-4: Analysis and Interpretation

Chapter-5: Conclusion

Chapter-6: Suggestions






1. Introduction to the Indian Stock Market

2. Introduction to ICICIdirect.com

3. board Members

4. ICICI Group

Indian Stock Market Overview

Indian Stock Markets
With over 20 million shareholders, India has the third largest investor base in the world after the USA and Japan. Over 9,000 companies are listed on the stock exchanges, which are serviced by approximately 7,500 stockbrokers. The Indian capital market is significant in terms of the degree of development, volume of trading and its tremendous growth potential. There are 23 recognized stock exchanges in India, including the Over the Counter Exchange of India (OTCEI) for small and new companies and the National Stock Exchange (NSE) which was set up as a model exchange to provide nation-wide services to investors. NSE, which in the recent past has accounted for the largest trading volumes, has a fully automated screen based system that operates in the wholesale debt market segment as well as the capital market segment. India’s market capitalization was amongst the highest among the emerging markets. Total market capitalization of the BSE as on July 31, 1997 was Rs 5,573.07 billion growing by 18 percent over a period of twelve months and as of August 2005 was over $500 billion (about Rs 22 lakh crores).

Worldwide Stock Markets

Source: ETIG
|  |Country |Market cap (US$ billion) |% of world | |1 |USA |15,517 |39.5 | |2 |Japan |4,079 |10.4 | |3 |United Kingdom |3,067 |7.8 | |4 |France |1,828 |4.7 | |5 |Germany |1,256 |3.2 | |6 |Canada |1,239 |3.2 | |7 |Hong Kong |1,001 |2.6 | |8 |Switzerland...
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