Autozone and Caterpillar
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Fundamentals of Marketing
Homework.
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Autozone
1. Consider the auto parts buyer decision process. How has this process changed for new AutoZone customers. How has the economy influenced this change?!
If we rely to Miami fl specifically to answer this question, it would be easy to answer, because in this city the majority of the population is Hispanic.
This is a target that has immigrated from his native country, in which they are used to having their same car for many years. Unlike the American people who are used to having new cars quite often. !
The changing economy these days also has a lot to do with it. Since, people often prefer to buy the portion of the vehicle that is bad, and change whatever is necessary instead to buy a new car. They prefer to spend in small quantities to make larger investments as it be would a new car.!
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2. Visit www.autozone.com. Does it appear that the company is trying to help the newer, lessknowledgeable customer? Based on your observations, what recommendations would you make to AutoZone?!
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Yes, I think they're trying to help customers, or at least tries to pretend that.
Their website have several discounts. For example, you can rent certain tools if you have them, instead of having to buy them. They also have free delivery service, or you can also pick the piece that you need in the store just in twenty four hours, which I think is pretty convenient. According to my point of view as well as designer and client I would slightly improve the website, because it is a bit confusing, it has everything everywhere, the texts are in different colors like, black, gray, white, orange. In my opinion a website should look clean and tidy so in that way the client can move through it in a more efficient manner.!
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Caterpillar!
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1. Given the nature of the demand for its products, is there anything that Caterpillar could do to maintain or
Fundamentals of Marketing
Homework.
!
!
!
Autozone
1. Consider the auto parts buyer decision process. How has this process changed for new AutoZone customers. How has the economy influenced this change?!
If we rely to Miami fl specifically to answer this question, it would be easy to answer, because in this city the majority of the population is Hispanic.
This is a target that has immigrated from his native country, in which they are used to having their same car for many years. Unlike the American people who are used to having new cars quite often. !
The changing economy these days also has a lot to do with it. Since, people often prefer to buy the portion of the vehicle that is bad, and change whatever is necessary instead to buy a new car. They prefer to spend in small quantities to make larger investments as it be would a new car.!
!
2. Visit www.autozone.com. Does it appear that the company is trying to help the newer, lessknowledgeable customer? Based on your observations, what recommendations would you make to AutoZone?!
!
Yes, I think they're trying to help customers, or at least tries to pretend that.
Their website have several discounts. For example, you can rent certain tools if you have them, instead of having to buy them. They also have free delivery service, or you can also pick the piece that you need in the store just in twenty four hours, which I think is pretty convenient. According to my point of view as well as designer and client I would slightly improve the website, because it is a bit confusing, it has everything everywhere, the texts are in different colors like, black, gray, white, orange. In my opinion a website should look clean and tidy so in that way the client can move through it in a more efficient manner.!
!
!
!
!
!
Caterpillar!
!
!
!
!
1. Given the nature of the demand for its products, is there anything that Caterpillar could do to maintain or