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Autozon And Verizon Case Study

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Autozon And Verizon Case Study
Given the hyper competitive nature of the household products manufacturing industries parallels many other industries, Kimberly-Clark’s utilization of virtual and augmented reality to differentiate itself from the competition should be benchmarked by various other companies (O’Brien & Marakas, 2011). Therefore, AutoZone Auto Parts, Verizon, and Walmart should consider implementing a similar differentiation strategy. To begin with, all three companies have demonstrated a proclivity for utilizing information technology (IT) to enhance efficiency, improve customer satisfaction, and increase sales. AutoZone has a long and reach history of leveraging innovation and technology to drive supply chain efficiencies and increase sales (Parnell, 2008).
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