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Automotive Industry and Bosch

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Automotive Industry and Bosch
PES Institute of Technology, Bangalore

(Department of MBA)

Strategic Management

“Term Paper”
Bosch India Ltd

Submitted by:
Devika B.Z
1PI11MBA48
III Semester, Sec (A)
Roll No 47

Submitted to:
Prof. MuraliMurti
(Course Faculty)
Bosch India Ltd

INTRODUCTION: * History
Robert Bosch GmbH is a technology-based corporation which was founded by Robert Bosch in Germany in 1886. Bosch was founded in 1951, in India it is one of the largest automotive component manufacturer and also one of the largest Indo-German companies in India. The company generated net sales and income from operations of Rs8017.9crores in 2011, a growth of 19.7% over 2010. Bosch Limited is also the flagship of the Bosch Group companies in India. The Bosch Group holds 71.18% stake in Bosch Limited and has planned a sizeable investment to introduce and manufacture world-class technology for the Indian market.
With a network spanning across 1,000 towns and with over 5,000 authorized representatives, Bosch Limited facilitates superior product availability and after-sales services country wide, in alignment with the global Bosch structure. The company’s headquarters is at Bangalore, with manufacturing facilities at Bangalore, Naganathapura (near Bangalore), Nasik, Jaipur and Goa. * Ownership
Robert Bosch GmbH, including its wholly owned subsidiaries such as Robert Bosch LLC in North America, is unusual large, privately owned corporation that is almost entirely (92%) owned by a charitable foundation. Thus, while most of the profits are ploughed back into the corporation to build for the future and sustain growth, nearly all of the profits distributed to shareholders are devoted to humanitarian causes.

* Geographical Spread
Bosch is truly a worldwide company, employing over 281,717 people in more than 50 countries, supplying a complex distribution network of new products and parts. Outside of Germany and North America, Bosch’s greatest workforce is located in India
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