Automobile Industry Analysis
Executive Summary:
Industry Selected:
Automobile industry has been focused in this analysis being one of the fastest growing industry eventhough it’s highly competitive in the recent years. Since 2005, there are several changes in the Automobile Industry due to globalization and the demand for high featured cars from the growing economical countries despite the oil shortage which is a challenging the industry.
Methodology:
Te below analysis of the Global Automobile Industry is based on the PORTER’s 5 forces framework to analyze and evaluate the competitiveness of the industry. In this analysis, two big global automobile giants, General Motors and TATA Motors are compared on the success of the firm against each other based on different factors like sales revenue, market performance, profit and loss, and return on assets, market capitalization and also involving some major economic concepts related to the analysis to correlate the academic understanding with the real time situation in the corporate world.
Major Findings and Conclusion:
The analysis concludes with the findings of the two firms based on the above factors. Then it integrates the findings with the scholarly journals and using the economic concepts it distinguishes the success of the one firm versus other in the same industry. Finally it concludes the report with the recommendations of the best practices and strategic decisions followed by the successful firm to compete in the industry with sustainable competitive advantage and huge profits.
Table of Contents:
Executive Summary………………………………………….…………………………….…..1
Table of Contents………………………………………………………………………...........2
1. Introduction………………………………………………………………………………...3 2. Industry Analysis using PORTER‘s Five Forces…………………….………….………….3
3. Comparison of Profitability and Performance ……………………………………………..5 3.1 TATA Motors………………………………………………………………………..5 3.2 General Motors………………………………………………………………………7 3.3 Comparative
Industry Selected:
Automobile industry has been focused in this analysis being one of the fastest growing industry eventhough it’s highly competitive in the recent years. Since 2005, there are several changes in the Automobile Industry due to globalization and the demand for high featured cars from the growing economical countries despite the oil shortage which is a challenging the industry.
Methodology:
Te below analysis of the Global Automobile Industry is based on the PORTER’s 5 forces framework to analyze and evaluate the competitiveness of the industry. In this analysis, two big global automobile giants, General Motors and TATA Motors are compared on the success of the firm against each other based on different factors like sales revenue, market performance, profit and loss, and return on assets, market capitalization and also involving some major economic concepts related to the analysis to correlate the academic understanding with the real time situation in the corporate world.
Major Findings and Conclusion:
The analysis concludes with the findings of the two firms based on the above factors. Then it integrates the findings with the scholarly journals and using the economic concepts it distinguishes the success of the one firm versus other in the same industry. Finally it concludes the report with the recommendations of the best practices and strategic decisions followed by the successful firm to compete in the industry with sustainable competitive advantage and huge profits.
Table of Contents:
Executive Summary………………………………………….…………………………….…..1
Table of Contents………………………………………………………………………...........2
1. Introduction………………………………………………………………………………...3 2. Industry Analysis using PORTER‘s Five Forces…………………….………….………….3
3. Comparison of Profitability and Performance ……………………………………………..5 3.1 TATA Motors………………………………………………………………………..5 3.2 General Motors………………………………………………………………………7 3.3 Comparative
References: Letter to Stockholders (2004). http://www.gm.com/company/investor_information/docs/fin_data/gm04ar/download/gm04arletter.pdf