Automobile Industry

Topics: Automotive industry, Tata Motors, Automobile Pages: 69 (22348 words) Published: October 8, 2013


HIGH
PERFORMANCE
LEADERSHIP

AUTOMOBILE INDUSTRY

CHAPTER 1
INTRODUCTION TO AUTOMOBILE INDUSTRY
One of the greatest creations of man, the "Automotive Car" or popularly known as "Car" is a result of man's consistent efforts and perseverance. Over the years, the automobile industry has evolved as one of the main revenue generators, provider of employment and has progressed immensely. Automobile can be basically defined as a self-propelled vehicle used primarily on public roads but adaptable to other surfaces. The concept of automobiles was developed form a horse carriage. Automobiles changed the world during the 20th century. From the growth of suburbs to the development of roads and highway systems, these so-called horseless carriages has forever altered the modern landscape. Automobiles have brought about greater mobility and also have opened up a new source of job creation. We live in the Age of Automobiles, and they will no doubt continue to shape our culture, economy and thus keep on enriching our lifestyles in the future. Size, style, number of doors, and intended use can classify automobiles. The typical automobile, also called a car, motorcar, passenger car, has four wheels and can carry up to six people, including the driver. Larger vehicles designed to carry more passengers are called vans or buses. Those used for carrying cargo are called pickups or trucks depending upon their size and design. Minivans are van-style vehicles built on a passenger car platform that usually carry upto eight passengers. The cars are basically classified by their body structure and utility as follows. A normal or basic passenger car having four doors is called a Sedan, which depicts its shape. A hatchback is a sedan but with a compact boot. Sport-utility vehicles, also known as SUV’s, are more rugged than passenger cars and are designed for driving in mud or snow. A coupe is usually a two-door sedan with a sloping roofline. A convertible is a sedan, hatchback or coupe whose roof can be retracted. Convertibles having two seats including driver are also called roadsters. Multi-utility vehicles, also known as MUV’s are vehicles similar to SUV’s but less rugged. They are concentrated more on passenger seating and comfort thus are shorter and longer than SUV’s. The engineering that helps function a vehicle are Drive train and chassis, Engine, Steering, Suspension, Safety parts and electronics. Chassis is an internal framework that supports the vehicle. The under part of a chassis consists of the frame (on which the body is mounted) with the wheels and machinery. Engine is a motor that powers the car. Steering is a type of control that helps to direct the car depending upon the driver input. Suspension is a set of springs, shock absorbers and linkages that serves as a dual purpose - contributing to the vehicle's road handling and braking for safety and driving pleasure, and keeping vehicle occupants comfortable and isolated from road noise, bumps, and vibrations, etc. Safety parts include doors, bumpers, bonnet, hood, etc. which helps in providing safety to the occupants. And electronics are the vehicles lighting, (Engine Control Unit) ECU’s etc. Thus an Automobile is a complex piece of engineering that has made our lives more mobile and luxurious. Automobiles have gone through tremendous changes since the time they were introduced. Today automobiles are not only considered as a means of transport but also as a status symbol that enhances ones personality. Automobile industry is a symbol of technical marvel by human kind. Being one of the fastest growing sectors in the world its dynamic growth phases are explained by nature of competition, product life cycle and consumer demand. Today, the global automobile industry is concerned with consumer demands for styling, safety, and comfort; and with labor relations and manufacturing efficiency. The industry is at the crossroads with global mergers and relocation of production...
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