Auto Bavaria Porter Five Forces
Introduction
Bayerische Motoren Werke (BMW) is a German company that manufactures luxurious vehicles based in Munich. BMW Malaysia Sdn. Bhd. is the Malaysian coalition to the parent company in Germany importing these high performance vehicles into the Malaysian market.
Auto Bavaria, a subsidiary of the Sime Darby Group is one of the appointed authorized dealers for BMW, MINI and Mottorad. Established in 1988, Auto Bavaria is the largest retail and service organization that has eight branches and seven service centers located across Malaysia at Glenmarie, Segambut, Sungai Besi, Penang, Kuantan, Johor Bahru and Kuching while the Bukit Bintang branch is the only official BMW, MINI and Motorrad showroom in the country. Auto Bavaria’s range of products include the BMW one series, three series, five series, six series, seven series, X3, X5, Z4, M series and Mini Cooper all ranging from RM179 000 to RM 948 000 (New Sunday Times 25 may 2008). Every Auto Bavaria branch is staffed with passionate professionals dedicated to providing world-class sales and aftersales service as Auto Bavaria is committed to making their customer’s satisfaction their priority.
Auto Bavaria, a division of Tractors Malaysia (1982) Sdn Bhd and a member of the Sime Darby group, was established in 1988 and was appointed the BMW importer for Malaysia in the same year.
In order to widen our coverage and reach out to BMW owners, Auto Bavaria's network also includes five independent dealers. They are Cartrade in Kuala Lumpur and Ipoh, Seong Hoe in Melaka, Ang Trading in Batu Pahat, Wanija Industries in Seremban and Premier Motors in Labuan.
At our Glenmarie headquarters, a distinctively modern and purpose-built three-storey building house our main showroom, administrative office and the largest BMW service centre in Malaysia.
Here, as in each and every Auto Bavaria showroom across Malaysia, you can view the wide range of BMW cars, motorcycles and accessories in comfortable
Bayerische Motoren Werke (BMW) is a German company that manufactures luxurious vehicles based in Munich. BMW Malaysia Sdn. Bhd. is the Malaysian coalition to the parent company in Germany importing these high performance vehicles into the Malaysian market.
Auto Bavaria, a subsidiary of the Sime Darby Group is one of the appointed authorized dealers for BMW, MINI and Mottorad. Established in 1988, Auto Bavaria is the largest retail and service organization that has eight branches and seven service centers located across Malaysia at Glenmarie, Segambut, Sungai Besi, Penang, Kuantan, Johor Bahru and Kuching while the Bukit Bintang branch is the only official BMW, MINI and Motorrad showroom in the country. Auto Bavaria’s range of products include the BMW one series, three series, five series, six series, seven series, X3, X5, Z4, M series and Mini Cooper all ranging from RM179 000 to RM 948 000 (New Sunday Times 25 may 2008). Every Auto Bavaria branch is staffed with passionate professionals dedicated to providing world-class sales and aftersales service as Auto Bavaria is committed to making their customer’s satisfaction their priority.
Auto Bavaria, a division of Tractors Malaysia (1982) Sdn Bhd and a member of the Sime Darby group, was established in 1988 and was appointed the BMW importer for Malaysia in the same year.
In order to widen our coverage and reach out to BMW owners, Auto Bavaria's network also includes five independent dealers. They are Cartrade in Kuala Lumpur and Ipoh, Seong Hoe in Melaka, Ang Trading in Batu Pahat, Wanija Industries in Seremban and Premier Motors in Labuan.
At our Glenmarie headquarters, a distinctively modern and purpose-built three-storey building house our main showroom, administrative office and the largest BMW service centre in Malaysia.
Here, as in each and every Auto Bavaria showroom across Malaysia, you can view the wide range of BMW cars, motorcycles and accessories in comfortable