Australian Education Industry Analysis
Marketing Report
Research on the Australian education export industry
October 2014
Prepared for:
Group April
Prepared by:
SLIC Market Research
Contact:
Taís Machado
TABLE OF CONTENTS
Executive Summary 3
1.0 Introduction 4
1.1 Background 4
1.2 Purpose of Report 4
2.0 Interpreting Trends 4
2.1 Over performing and Underperforming sectors 8
2.2 PESTEL Analysis 8
2.3 SWOT Analysis 10
3.0 Approach for research 11
3.1 Qualitative Analysis 11
4.0 Recommended sector 16
4.1 Competitor Analysis 17
5.0 Conclusion 19
Appendix 01 – Qualitative Survey 20
Executive Summary
The following report provides a detailed analysis …show more content…
Strengths High-quality education: Australia is a worldwide destination to many students by its top quality of education. Australia’s English language teaching is mainly highly regarded worldwide. Permission to work and study: The student visa permission to work up to 40 hours fortnightly is a decision factor by many students that have to work while studying. Proximity to Asian countries: Considering that many Asian countries look for English speaking countries to study, Australia stands out for its proximity to the continent. Highest quality of life: Australian has the highest quality of life in the world, according to the OECD Better Life Index organization, analyzing the categories: income, housing, jobs, community, education, environment, civic engagement, health, life satisfaction, safety, and work-life balance. Tourist VISA and working Holiday students: Many international students come to Australia through tourist visas or working holyday visas, being allowed to study ELICOS to up to 14 weeks in the first case and 4 months in the second one. That gives an extra advantage for this sector, since they are easier to apply …show more content…
The data provided will give be used by the Group April to decide which sector is the most promisor. We would recommend Group April to closely look at potential schools with extensive knowledge and good reputation, besides being costly competitive and well located. Finally, throughout the whole project, attention was maintained to remain realistic based on the investor budget and interest in industry. The findings of the interpreting trends section as a whole were summarized in a SWOT analysis table to facilitate its understanding. Considering the overview of the over performing sectors the best choice considered for investment was the ELICOS sector, since is growing at a very good pace. SLIC will remained opened for further discussion of the content of this report, as well as for conducting a second phase of research.
Appendix 1 – Qualitative survey
Question: Describe briefly why did you found your experience in Australia positive:
Student 1. “I had a substantial improvement in my English level at the same time I could know different cultures (not just Australian) and met many interesting people.” Brazil, Male, 21-25 years old, ELICOS Student
Student 2. “Because there are many differences between Brazil and Australia. Most of the social problems that we have in Brazil are almost nonexistent here. The quality
Research on the Australian education export industry
October 2014
Prepared for:
Group April
Prepared by:
SLIC Market Research
Contact:
Taís Machado
TABLE OF CONTENTS
Executive Summary 3
1.0 Introduction 4
1.1 Background 4
1.2 Purpose of Report 4
2.0 Interpreting Trends 4
2.1 Over performing and Underperforming sectors 8
2.2 PESTEL Analysis 8
2.3 SWOT Analysis 10
3.0 Approach for research 11
3.1 Qualitative Analysis 11
4.0 Recommended sector 16
4.1 Competitor Analysis 17
5.0 Conclusion 19
Appendix 01 – Qualitative Survey 20
Executive Summary
The following report provides a detailed analysis …show more content…
Strengths High-quality education: Australia is a worldwide destination to many students by its top quality of education. Australia’s English language teaching is mainly highly regarded worldwide. Permission to work and study: The student visa permission to work up to 40 hours fortnightly is a decision factor by many students that have to work while studying. Proximity to Asian countries: Considering that many Asian countries look for English speaking countries to study, Australia stands out for its proximity to the continent. Highest quality of life: Australian has the highest quality of life in the world, according to the OECD Better Life Index organization, analyzing the categories: income, housing, jobs, community, education, environment, civic engagement, health, life satisfaction, safety, and work-life balance. Tourist VISA and working Holiday students: Many international students come to Australia through tourist visas or working holyday visas, being allowed to study ELICOS to up to 14 weeks in the first case and 4 months in the second one. That gives an extra advantage for this sector, since they are easier to apply …show more content…
The data provided will give be used by the Group April to decide which sector is the most promisor. We would recommend Group April to closely look at potential schools with extensive knowledge and good reputation, besides being costly competitive and well located. Finally, throughout the whole project, attention was maintained to remain realistic based on the investor budget and interest in industry. The findings of the interpreting trends section as a whole were summarized in a SWOT analysis table to facilitate its understanding. Considering the overview of the over performing sectors the best choice considered for investment was the ELICOS sector, since is growing at a very good pace. SLIC will remained opened for further discussion of the content of this report, as well as for conducting a second phase of research.
Appendix 1 – Qualitative survey
Question: Describe briefly why did you found your experience in Australia positive:
Student 1. “I had a substantial improvement in my English level at the same time I could know different cultures (not just Australian) and met many interesting people.” Brazil, Male, 21-25 years old, ELICOS Student
Student 2. “Because there are many differences between Brazil and Australia. Most of the social problems that we have in Brazil are almost nonexistent here. The quality