Australian Cruise Essay

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Australian Cruise Essay

|Cruise line: |Target market’s |Benefits offered (differentiation): |
|Carnival Cruise lines |All ages |a wide variety of on-board choices; a fun, relaxed |
|Resort / Contemporary Cruise | |atmosphere; outstanding value; and beautiful and exciting |
|Lines | |destinations. there's definitely something for everyone on|
| | |a Carnival cruise. |
|Royal Caribbean …show more content…
they boast an impressive 40%+ repeat|control of their own cruise experience. This revolutionary|
| |customer rate on their cruises |concept gave passengers the freedom to choose from a wide |
| | |range of flexible onboard facilities, amenities and |
| | |services in order to create a personal vacation experience|
| | |to suit their own needs and preferences. |
| | |The Princess fleet are specifically designed to provide |
| | |the ultimate in affordable luxury, with an emphasis on |
| | |"big ship choice with small ship feel. …show more content…
Emphasized |
| | |by their choice in dining style. Active, wellness and |
| | |fitness theme. |
|Costa lines |Families, seniors, and honeymooners. |Costa calls it "Cruising Italian Style." Reflecting on |
|Resort / Contemporary Cruise |Their Caribbean cruises usually attract a younger |their rich Italian heritage. Practice your swing with |
|Lines |crowd than their Europe and South America cruises. |Costa's onboard golf pro, attend a wine tasting, an art |
| | |auction, or simply relax in a comfortable deck chair and |
| | |watch the world go by. |
| | |Costa cruise are mostly in Europe.

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