Augmented Reality
Opening page
Index Index 1 Introduction 2 Definition: What exactly is augmented reality? 2 How does it work? 3 Evaluation of the current market 4 Future applications 4 Augmented reality as a product: The Google glasses 4 Risks and challenges 4
Introduction
We are living in a full-connected world where most homes are connected to a high-speed Internet connection, where the Internet follows us on our smartphones, our tablets, our laptop, a world where you can access any information with a simple press on your electronic device. What is the next step in the technological evolution? What new innovation is going to jump into our day-to-day life? Lots of works have been written on the augmented reality. This new technology is supposed to change the way we are interacting with the real world. This paper has for purpose to identify the capabilities of the augmented reality, how this new technology is going to modify the customers’ experience and how it is going to change the way consumers purchase. Identifying this new trend will enable retailers to invest wisely in this innovation.
Definition: What exactly is augmented reality?
Augmented Reality is a variation of Virtual Environment (VE). The difference is that VE technology completely replaces your environment with an artificial world. AR only superimposed virtual objects with the real world. It still allows the user to see the real world; it simply adds objects that the user could not perceive with his natural senses.
Fig 1: AR used on television screen
Fig 1: AR used on television screen
Augmented reality is for example used for football games (Fig 1). The TV spectators are enabled to see the pitch line even if it is not actually visible at the time.
How does it work?
Augmented reality is a technology that enables the user to see unreal objects added to its perception of the real world. It needs a device (TV, phone, tablet, glasses…) that would display the new reality. This device is at
Index Index 1 Introduction 2 Definition: What exactly is augmented reality? 2 How does it work? 3 Evaluation of the current market 4 Future applications 4 Augmented reality as a product: The Google glasses 4 Risks and challenges 4
Introduction
We are living in a full-connected world where most homes are connected to a high-speed Internet connection, where the Internet follows us on our smartphones, our tablets, our laptop, a world where you can access any information with a simple press on your electronic device. What is the next step in the technological evolution? What new innovation is going to jump into our day-to-day life? Lots of works have been written on the augmented reality. This new technology is supposed to change the way we are interacting with the real world. This paper has for purpose to identify the capabilities of the augmented reality, how this new technology is going to modify the customers’ experience and how it is going to change the way consumers purchase. Identifying this new trend will enable retailers to invest wisely in this innovation.
Definition: What exactly is augmented reality?
Augmented Reality is a variation of Virtual Environment (VE). The difference is that VE technology completely replaces your environment with an artificial world. AR only superimposed virtual objects with the real world. It still allows the user to see the real world; it simply adds objects that the user could not perceive with his natural senses.
Fig 1: AR used on television screen
Fig 1: AR used on television screen
Augmented reality is for example used for football games (Fig 1). The TV spectators are enabled to see the pitch line even if it is not actually visible at the time.
How does it work?
Augmented reality is a technology that enables the user to see unreal objects added to its perception of the real world. It needs a device (TV, phone, tablet, glasses…) that would display the new reality. This device is at