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Audit Outline 2

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Audit Outline 2
I. Current Situation (roughly one page)
A. Current Performance
1. ECOMERCE RETAIL INDUSTRY
2. Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Currently evaluating Amazons fourth quarter that ended on December 2013, the company has seen a 25% increase in operating cash flow. While free cash flow decreased to $1.95 billion compared to 2.03 Billion for 2013. Net sales increased 20% to $88.99 billion compared with $74.45 billion in 2013. Operating income was $178 million, compared with operating income of $745 million in 2013. Lastly Amazon ended its fourth quarter on a great note with a $214 million net income for the company’s fourth fiscal quarter of 2014.
3. During 2014, Amazon raised the cost of a Prime membership, which gives free two-day shipping and other benefits like free video and music streaming and free book rentals on Kindle, by $20 in March 2014. When we raised the price of Prime membership last year, we were confident that customers would continue to find it the best bargain in the history of shopping,” Amazon CEO Jeff Bezos said in a press release. “The data is in and customers agree — on a base of tens of millions, worldwide paid membership grew 53% last year — 50% in the U.S. and even a bit faster outside the U.S.” In 2014, the second year of its operations, Amazon.in.com emerged as India’s largest online store. It launched 24 new departments, increasing selection to over 19 million products, and grew its seller base exponentially to more than 16,000 sellers. In addition to the success of Amazon Prime, Amazon continued to add numerous products and services to make Amazon the one stop shop for all of your needs in 2014. Amazon

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