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Audience Use and Profile Guide

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Audience Use and Profile Guide
Identity and Needs – There should be a designated smoking area on campus
Who is my primary audience? Smokers
Who else will read the document? Waukesha County Technical College President/Vice President staff and student body
2. What is my relationship to this audience? Student and smoker
3. How will my document be used (to solve a problem, make a decision, perform a task, answer a question, etc.? Make a decision
4. How much and what is my audience likely to already know about this topic? All audience will be well informed on this topic
5. What else does the audience need to know (background, definition, and so on?
6. What main questions are most users likely to have? Who will clean up all the mess, who will empty ash trays, and who will be responsible if students do not clean up after themselves
Attitude and Personality 7. What attitudes or misconceptions is the audience likely to have toward the topic? Are they likely to have any objections? Yes many objections, from non-smokers 8. What attitude does the audience seem to have toward me? She wants to turn this school into a big ashtray or if people are careless they could burn the school down, they are going to leave a mess 9. How receptive to new ideas is this organization? I am not too sure on this subject
10. Who will be most affected by this document? Everyone
11. What do I know about the user’s or group’s personality (way of thinking, behaving, and reacting?) Hopefully open-minded
12. What reaction to this document can I expect? A mix of reactions
13. Do I risk alienating anyone? I don’t think so
14. Do I face any constraints and why? Ethical Constraints based on honesty and fair play
Expectations about the Document
15. Has this document been requested or am I initiating it? Initiating
16. How will the cultural context shape this audience’s expectations? If this affects any culture values it change views of others
17. What length will the audience

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