Audience Focused Communication Matrix

Topics: Sales, Communication, Customer service Pages: 3 (521 words) Published: September 25, 2011
cAxia College Material
Appendix B

Use the matrix to complete the information. Write 3-4 sentences for each item.

• What are some audience characteristics you need to consider? • What communication channels would be appropriate and why? • What would you do to ensure your message is effective? • What are some considerations you must keep in mind given the diversity of the audience?

|Audience-Focused Communication | |Audience |Audience Characteristics |Channels of Communication |Strategies to Ensure Effective |Audience Diversity Considerations | | | | |Messages | | |Managers |The managers hold all the knowledge |All meetings are in person, so there is |The meeting will not take up much time|While speaking to the audience it is a must | | |about the profession. The managers |oral communication. Not only is their oral|it will only be about an hour. The |that I realize that each person will carry | | |have the ability to prevent information|communication their will be written |information provided will be for the |with the different parts of the meetings | | |from being relayed. The managers also |communication that will be provided, |managers to make decisions. Graphs, |specifically when it comes to their roles at| | |will monitor how the information they |because handouts will be given out. |charts will be utilized to present |the company. When dealing with an audience...
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