Audience Focused Communication Matrix

Topics: Sales, Need, Communication Pages: 5 (981 words) Published: July 14, 2011
Axia College Material
Appendix B

Audience-Focused Communication Matrix

Use the matrix to complete the information. Write 3-4 sentences for each item.

• What are some audience characteristics you need to consider? • What communication channels would be appropriate and why? • What would you do to ensure your message is effective? • What are some considerations you must keep in mind given the diversity of the audience?

|Audience-Focused Communication | |Audience |Audience Characteristics |Channels of Communication |Strategies to Ensure Effective |Audience Diversity Considerations | | | | |Messages | | |Managers |A manager could be considered the |Although this message is being delivered |In order to ensure the effectiveness |When speaking to the management team, the | | |primary audience, or a gatekeeper who |face-to-face, it will be important to have |of the message, I am going to need to |diversity of the audience is going to be | | |will control whether or not the primary|some visuals as well. If the company has |keep the message short and to the |slim. They are managers because they know | | |audience will receive the message. This|the technological resources available, each|point. Keeping on track is essential |the business, and it is likely that if they | | |audience will have integrity and |member of the meeting should have a copy of|to the deliverance of the message. |are in a quarterly sales meeting, they have | | |leadership in the business and will |the quarterly sales information available |Having a positive attitude while |knowledge of the topic already. As far as | | |expect to be treated as such. |to view electronically. If not, the minimum|delivering the message immediately. |salespeople go, the diversity may be a | | |Professionalism and accuracy of |needed would be a printed copy of the |All of the information needs to be |little more likely and when customers are | | |information is important. |documents being discussed. |detailed and consistent. |involved, diversification is imminent. | | | | | |Knowing what to say and what not to say is | | | | | |important in order not to come across in the| | | | | |wrong way. | |Salespeople |A salesperson is interested in making |As with the management team, this face to |Just as with management, the | | | |the sell. They want the quarterly |face communication of quarterly sales |information needs to be short and to | | | |information they need in order to do |information is going to be best interpreted|the point. Although the meeting needs |...
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