Audience Analysis Paper
Audience Analysis
According to Engleberg and Daly (2005), [a]udience analysis [is] the ability to understand and adapt to listeners, separates good speakers from great ones and is critical to improving your presentation. A thoughtful, deliberate analysis of the audience and their likely responses to your presentation can help you plan what to say and how to say it (p. 101).” Audience analysis is imperative to be able to relate to and understand your audience and their motives. Knowing your audience will help you to better outline your presentation and be able to consider the proper communication channels to ensure that the message you are trying to convey is effective. Also, because effective communication is necessary and important to be …show more content…
According to Locker and Kienzler (2008), “[d]emographic characteristics are measurable features that can be counted objectively: age, sex, race, religion, education level, income, and so on (pg. 44),” and “[p]sychographic characteristics are qualitative rather than quantitative: values, beliefs, goals, and lifestyles (pg. 45).”
Demographic characteristics such as nationality and education level can play an important role during a presentation regarding the quarterly sales information. Because audience members may be comprised of individuals from different nationalities especial attention must be taken in the way you use your words since English may be their second language. The use of language is very important because you don't want people to misinterpret your intentions and the message you are trying to convey. Also, because members of the audience will most likely be represented by individuals with different levels of education, not everyone will be familiar with the financial terminology and a little more background information and more explanations may be necessary. Because it will be difficult to meet everyone’s needs, the presentation should be structured to appeal to the majority of those who will be more interested in the quarterly sales information such as managers and …show more content…
As stated earlier, some members of the audience can come from different nationalities or have different levels of education, and so forth. In this case it is important to pay special attention to the way you use your words, and to give a little more background information so that individuals understand what you are trying to convey. If you don’t take the time out to give any background information, you may run the risk of losing the attention of some audience members as they may become frustrated with your presentation. To help convey the information an overview can be included for those audience members who need just the main points such as the managers and the salespeople (Locker & Kienzler,
According to Engleberg and Daly (2005), [a]udience analysis [is] the ability to understand and adapt to listeners, separates good speakers from great ones and is critical to improving your presentation. A thoughtful, deliberate analysis of the audience and their likely responses to your presentation can help you plan what to say and how to say it (p. 101).” Audience analysis is imperative to be able to relate to and understand your audience and their motives. Knowing your audience will help you to better outline your presentation and be able to consider the proper communication channels to ensure that the message you are trying to convey is effective. Also, because effective communication is necessary and important to be …show more content…
According to Locker and Kienzler (2008), “[d]emographic characteristics are measurable features that can be counted objectively: age, sex, race, religion, education level, income, and so on (pg. 44),” and “[p]sychographic characteristics are qualitative rather than quantitative: values, beliefs, goals, and lifestyles (pg. 45).”
Demographic characteristics such as nationality and education level can play an important role during a presentation regarding the quarterly sales information. Because audience members may be comprised of individuals from different nationalities especial attention must be taken in the way you use your words since English may be their second language. The use of language is very important because you don't want people to misinterpret your intentions and the message you are trying to convey. Also, because members of the audience will most likely be represented by individuals with different levels of education, not everyone will be familiar with the financial terminology and a little more background information and more explanations may be necessary. Because it will be difficult to meet everyone’s needs, the presentation should be structured to appeal to the majority of those who will be more interested in the quarterly sales information such as managers and …show more content…
As stated earlier, some members of the audience can come from different nationalities or have different levels of education, and so forth. In this case it is important to pay special attention to the way you use your words, and to give a little more background information so that individuals understand what you are trying to convey. If you don’t take the time out to give any background information, you may run the risk of losing the attention of some audience members as they may become frustrated with your presentation. To help convey the information an overview can be included for those audience members who need just the main points such as the managers and the salespeople (Locker & Kienzler,