Audience Analysis Paper 37

Topics: Sales, Audience, Marketing Pages: 3 (716 words) Published: September 11, 2009
Audience Analysis Paper
Gaby Stradley
University of Phoenix
Com 285
David Sarnowski
June 30, 2009

Audience Analysis Paper

Effective communication is essential in any business role. As a sales person, communication is even more important, because of the interaction the role requires and because the intent of many communications will be to persuade. The following paper will outline the characteristics of the audience that a salesperson must consider when presenting a quarterly sales information meeting to a group of stakeholders, including managers, salespeople, and customers. We will talk about what communication channels are appropriate for this meeting and what are some considerations to keep in mind given the diversity of the audience in the meeting. Finally we will talk about how a salesperson ensures that the message is effective to the group attending the meeting When conducting a presentation of quarterly sales information to more than one audience the salesperson may want to discuss different sections specifically pertaining to the corresponding audiences. Face to face presentations are common in sales and generally involve speaking to a large group of individuals. An example of face to face presentation might include showing graphs, spreadsheets, power point presentation to a group of people from a company that has investments in the company. One of the most important considerations with this channel of communication is that it allows the salesperson conducting the presentation to adapt to the audiences needs. For example if the people from the company are stakeholders, the presentation would be different that if the information or products were being presented to managers, salespeople and customers. The stakeholders would be better targeted with information on how the quarterly sales charts will help production in the company, especially in terms of financial consideration or gain. The lower lever employees attending the meeting would most...

References: Locker,K.,& Kienzler, D.(2008) Business and Administrative Communication (8th edition). New York, NY: McGraw-Hill
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