Audi Goes AR with Audi Vision
By David Murphy | on May 16, 2013 | 0 Comment
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Audi is launching an Augmented Reality (AR) app called Audi Vision, which will bring its brochures to life. The app will initially allow users to point their mobile device at the car maker’s spring 2013 price and specification guides, and take a picture that will unlock the static pages of the brochure, triggering additional content such as video, sound, hotspots and additional pictures and text.
Consumers will then be able to look (virtually) under the bonnet of their chosen model, hear the engine roar, experience the ride from behind the wheel, and appreciate the bodywork from all angles, as well as boning up on the specification. And once the app has taken a grab from a particular brochure, it no longer requires a data connection to engage with the AR content.
Audi Vision will be applied across the brand’s brochures – covering all models – and will become available across multiple media in the future. It has been designed for Audi by mobile marketing and tech firm, Somo.
“Audi Vision is the most innovative digital project we’ve undertaken to date, and most importantly, it supports a key developing trend in marketing; the overlap between digital and CRM,” said Hugh Fletcher, national digital manager for Audi UK. “Applying Audi Vision to our brochures is just the beginning. Throughout the coming years, we’ll be using the Vision platform across a broad spectrum of marketing channels, augmenting printed materials, digital content and in-Centre collateral to allow Audi fans to really get under the skin of our cars.”
Read more at http://mobilemarketingmagazine.com/audi-goes-ar-audi-vision/#oCxzwZ1Frpae77AG.99Audi
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