Audi's Marketing Strategy

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Analyzing the marketing strategy of AUDI in Indian market

Introduction: The main principle of this research proposal is to analyze the marketing strategy of Audi in Indian market. This research proposal further reveals the approaches or a way of methods to achieve the expected results of this research and to gain knowledge of Audi’s marketing strategy and Car market in India. The idea of this research is raised from the main aim of Audi India. Their aim is to be leading luxury car brand in India. This research proposal shows the way of accomplishing the research aims and objectives. The result of this research could open the door for Audi as well as any automobile companies to enter and to dominate the Indian market. This research would clearly define the problems that Audi is facing in Indian market and the result of this research would be a solution for all the problems. This research will be focusing more into Indian car market and German car Manufacture Company (Audi).

Background definition: Audi is a German car manufacture company founded in Zwickau, Germany on 16 July 1909. It is founded by August Horch. Audi cars are considered as a luxury vehicles because of its brand reputation. From the 1996 the 99.5 % of Audi is own by Volkswagen group. (www.audi.co.uk, accessed on 04 April 2012)

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Source: (www.motorpassion.com, accessed on 04 April 2012)

The emblem of Audi four ring shows that Audi is the oldest car manufacture company of Germany. The four connected ring means the mergers of four independent car manufacture company. Audi, DKW, Horch and Wanderer are the four companies. In 1932 these four companies formed together to built Audi AG. (www.Audi.co.in, accessed on 04 April 2012) Audi has its own production in various cities all over the world. The one is in Aurangabad, Maharashtra, India. That is called Audi India. Audi India has founded in 2004. Audi India has thirteen dealerships in ten states of India and two union territories of

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