Attitudes, Beliefs, and Intentions
Attitudes, beliefs, and intentions
People have attitudes for almost everything about living from religion, politics, fashion, music, movies to even food. Attitudes put us in a frame of mind to like or dislike an object, moving away or towards it. They lead us to behave in a fairly consistent manner towards similar objects. Attitudes and beliefs expose an individual to new behaviours and lifestyles and create pressures for conformity that may influence product or service brand choices and in effect buyer behaviour.
A belief is a descriptive thought that a person holds about something. It is acquired through learning and experience. It is an internal feeling that something is true, even though that belief may be unproven or irrational.
Attitudes are a person’s enduring favourable and unfavourable evaluations, emotional feelings, and action tendencies towards some objects or idea. An attitude is the way a people express or apply their beliefs and values and is expressed through words and behaviour. It is an expression of favour or disfavor towards a person, thing, place, or event. Attitudes make us to like or dislike products, brands, or services. Attitudes make us to act in an enduring consistent manner towards similar objects. They are very difficult to change and as such, the marketing challenge will generally depend on the direction of the attitude and beliefs. If attitude is negative, then it calls for more drastic action and strategies. Source: Kotler and Keller 2013.
Attitudes and beliefs are the most critical components of the consumer alternative evaluation process. Attitudes have been described by Gordon Allport as the most distinctive and indispensable concept in contemporary psychology. Attitudes are formed from a person’s past and present and influence a person’s emotion and behaviour.
Intentions
Purchase intentions result from the need – gap levels of a product offering. The higher the need gap level, the higher the probability of achieving a
People have attitudes for almost everything about living from religion, politics, fashion, music, movies to even food. Attitudes put us in a frame of mind to like or dislike an object, moving away or towards it. They lead us to behave in a fairly consistent manner towards similar objects. Attitudes and beliefs expose an individual to new behaviours and lifestyles and create pressures for conformity that may influence product or service brand choices and in effect buyer behaviour.
A belief is a descriptive thought that a person holds about something. It is acquired through learning and experience. It is an internal feeling that something is true, even though that belief may be unproven or irrational.
Attitudes are a person’s enduring favourable and unfavourable evaluations, emotional feelings, and action tendencies towards some objects or idea. An attitude is the way a people express or apply their beliefs and values and is expressed through words and behaviour. It is an expression of favour or disfavor towards a person, thing, place, or event. Attitudes make us to like or dislike products, brands, or services. Attitudes make us to act in an enduring consistent manner towards similar objects. They are very difficult to change and as such, the marketing challenge will generally depend on the direction of the attitude and beliefs. If attitude is negative, then it calls for more drastic action and strategies. Source: Kotler and Keller 2013.
Attitudes and beliefs are the most critical components of the consumer alternative evaluation process. Attitudes have been described by Gordon Allport as the most distinctive and indispensable concept in contemporary psychology. Attitudes are formed from a person’s past and present and influence a person’s emotion and behaviour.
Intentions
Purchase intentions result from the need – gap levels of a product offering. The higher the need gap level, the higher the probability of achieving a