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Attitudes and Behaviorsweek3
Attitudes and
Behaviors
Grace L. Candreva
Dr. Michelle Render
December 6, 2014

Behaviors and Attitudes
Attitudes are evaluations people make about objects, ideas, events, or other people.  Attitudes are either positive or negative.
Explicit attitudes are conscious beliefs that guide individuals with decision making and behavior.  Implicit attitudes are unconscious beliefs that also influence behavior.
 Cognitive, Emotional and Behavioral.


Example of Attitudes
The example of an attitude is: Ken believes that smoking is not a healthy habit, and he feels utterly disgusted when friends smoke around him or near him, and does not associate in the situations where others smoke.  Depending upon the situation, attitudes do determine the behaviors in some situations.


Influence of Behavior on
Attitudes
Behavior can also affect attitudes. This is evidenced by the foot-in-the-doorphenomenon and role-playing effect.
 People tend to be more likely to agree to difficult request if they have already agreed on a much easier one.
 Example: Joan is much more agreeable to let her sister use her car for the day, if her sister persuades her to use her red dress and shoes for an important date.


The Role Playing Effect


Individuals can internalize the roles they play, and thereby changing attitudes to “fit” the role.
Example: Philip Zimbardos’ prison study, where a certain role can have influence. In this particular study, he had volunteers play prison guards. All manner of dress, defensive weapon such as clubs and also whistles were provided. They were the
“enforcers” of the rules. The roles displayed by the volunteers were aggressive and harsh. The
“prisoners” also played their role and fell apart emotionally, became rebellious, and some were complacent. Negative and Positive Effects of Social
Cognition with Behaviors and Attitudes

Learning theory tells us that attitudes can be formed and changed with learning principles. Classical conditioning, Operant



References: attitudes</a>Retrieved December 06, 2014 Spark notes Editors.(2005) Spark notes on Social Psychology Retrieved December 06, 2014, from http://www.sparknotes.com/

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