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Attitudes

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Attitudes
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Krista Leidner
BEH/225
September 12, 2014
Debbie Pearce
Attitudes
Attitudes, a person’s thoughts, actions, and emotions, how do we see life, react to personal issues or daily situations make us who we are.
Attitudes are how a person evaluates things and are learned tendencies. It predisposes how we act, and is a mixture of belief and emotion. Society can play a major role on a person’s attitude, being accepted or not, and peer pressure from friends, these can make us think and act differently than we normally would to fit in.
Once we become accepted into a group, it can change how we feel, what we believe in, and our attitudes to think like the rest of the group does. Persuasion from a group, whether it be bias, or the hatred for another culture persuade us believe as the group thinks.
Persuasion is a deliberate attempt to change the way a person thinks, hence changing their attitude, with information or arguments. Conformity is the next step, bringing our behaviors, without any direct pressure from others, into agreement. Has society made us who we are? Society changes an attitude my mere presence, we will change our attitude by which we associate with, making their actions, beliefs, and possibly their traits as our own. One might ask why we change just to be accepted. Everyone wants to feel like they fit in somewhere, a feeling of belonging.
The long standing question is how are attitudes formed? Attitude is a result of experience, direct personal experience, or observation. Chance conditioning is learning that takes place by chance (Albarracin, Johnson, & Zanna, 2005). Operant conditioning is a learned process depending on consequences, will there be a reward, or a punishment.

Three components make up an attitude; emotional, this is how we feel about a person, event, issue, or object. How strong are your feelings, can they be changed by a friend, a family member, or a group you are in? Once you attitude changes, so will your emotions

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