Attachment Report Fomat for Marketing Students at Cut
Attachment report format
Chapter 1: Introduction
1. Company description,
• Year of establishment
• Industry in which it operates
• Products or services offered
1.1 Company Background • Departmental Functions
• How they relate to the purchasing or marketing functions?
• Trends in the development of its marketing or purchasing systems
• Source market for the organization
• Who are the main customers or clients for the organization?
• Where does the company distribute its products and how does that affect its performance?
Chapter 2: Student participation in company activity
2.1 Areas covered by the student while on attachment
• Student exposure to different departments
• Student’s creativeness
2. 2 Application of theory into practice • To discuss the integration of theory into practise 2.3 Expectation gap • Student to discuss the differences about what (s)he expected from the university and the company 2.4 Students productivity • Productivity should be measurable and quite realistic. • Students are expected to clearly highlight the number of meetings attended, conferences and workshops attended, number of weekly or monthly reports produced during the attachment period • Productivity level should be agreeable to the industrial supervisor. Student should keep a form where all activities done are recorded which should be signed by the supervisor as a correct record of all activities undertaken by the student. • The form should be attached at the appendix as proof of productivity
Chapter 3: Situational analysis
1.
2.
3.
1. Industry analysis
• Pest Analysis
2. Company Analysis
• SWOT analysis
3. Growth prospects for the organization
Chapter 1: Introduction
1. Company description,
• Year of establishment
• Industry in which it operates
• Products or services offered
1.1 Company Background • Departmental Functions
• How they relate to the purchasing or marketing functions?
• Trends in the development of its marketing or purchasing systems
• Source market for the organization
• Who are the main customers or clients for the organization?
• Where does the company distribute its products and how does that affect its performance?
Chapter 2: Student participation in company activity
2.1 Areas covered by the student while on attachment
• Student exposure to different departments
• Student’s creativeness
2. 2 Application of theory into practice • To discuss the integration of theory into practise 2.3 Expectation gap • Student to discuss the differences about what (s)he expected from the university and the company 2.4 Students productivity • Productivity should be measurable and quite realistic. • Students are expected to clearly highlight the number of meetings attended, conferences and workshops attended, number of weekly or monthly reports produced during the attachment period • Productivity level should be agreeable to the industrial supervisor. Student should keep a form where all activities done are recorded which should be signed by the supervisor as a correct record of all activities undertaken by the student. • The form should be attached at the appendix as proof of productivity
Chapter 3: Situational analysis
1.
2.
3.
1. Industry analysis
• Pest Analysis
2. Company Analysis
• SWOT analysis
3. Growth prospects for the organization