Atlantic Computer: a Bundle of Pricing Option

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Atlantic Computer: a Bundle of Pricing Option

Atlantic Computer: A Bundle of Pricing Option

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|Submitted To |Prof. Joffi Thomas |
|Date of submission |July 29, 2009 |
|Submitted By |Ajay Kumar Meena |PGP/13/249 |
| |Arnab Sarkar |PGP/13/259 |
| |Darpan Gupta |PGP/13/269 |
| |ManiKantha Garre |PGP/13/279 |
| |P Vignesh |PGP/13/289 |
| |Sailesh Kumar |PGP/13/299 |
| |Dinesh Joshi |PGP/13/309 |

Major Issues:

1. What price should Jowers charge Daytraderjournal.com do the Atlantic Bundle (i.e., Tronn Servers +PESA software tool)? Calculate the prices for alternative pricing strategies. (Note from the Planning the Strategy section in the case that Jowers make a conservative estimate that two Tronn servers plays PESA equals the performance of four Ontario Zink servers.)

2. Anticipate the reactions to your recommendation and formulate plans to address them, for the following individuals/groups: (a) Matzer (b) Cadena & salesforce (c) Sr. Management at Atlantic (d) Customers (e) competition (Ontario Zink’s Sr.

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