Athletic Supreme Case Executive Summary

In 2010, Athletic Supreme ranked third in sporting equipment sales and the market is constantly growing due to increasing participation in sports activities coupled with growing consumer awareness related to health and fitness. Market research is almost a standard practice as a reliable means to formulating corporate decisions to reduce business risk and plays a vital role in understanding the four pillars of marketing: product, price, place, and promotion (Hague, Hague, & Morgan, 2013). To assess consumer behaviors, help understand what our competitors are focusing on and where opportunities for marketing growth are best leveraged, Athletic Supreme will execute the following market research strategies to capture marketing